Promoting Thanh Hoa tourism on BBC channel

On May 27, the Department of Culture, Sports and Tourism of Thanh Hoa province worked with representatives of BBC Group on a cooperation plan to promote Thanh Hoa tourism in the coming time.

Overview of the working session.

The BBC is a pioneer in international media and is currently the UK’s leading media company. It is one of the most influential media organisations in the world and is constantly striving to bring the image of Vietnam, its culture and natural landscape to a global audience.

Mr. John, S. Williams - Vice President of South Asia, BBC Studios Global Media and Online, BBC Media Group gave an introduction speech about BBC Group.

At the meeting, representatives of BBC Group discussed in detail the strengths, experiences in the field of media and upcoming cooperation opportunities. In particular, BBC News committed to prioritizing support for the Department of Culture, Sports and Tourism in promoting Thanh Hoa province tourism to international friends.

Deputy Director of the Department of Culture, Sports and Tourism Vuong Thi Hai Yen exchanged information about Thanh Hoa tourism at the working session.

The representative of the Department of Culture, Sports and Tourism also informed the delegation about the potential, strengths and outstanding results in exploiting and developing tourism products of Thanh Hoa province in the past time. At the same time, he said that in recent years, Thanh Hoa has been constantly promoting and diversifying tourism promotion activities, affirming its position on the national tourism map. The remarkable development of Thanh Hoa tourism in the new situation not only attracts the attention of many large investors and tourists, but this is also the reason why prestigious domestic media agencies and organizations increasingly pay special attention to Thanh Hoa's tourism areas, destinations and products.

Representatives of the Department of Culture, Sports and Tourism and some destinations in Thanh Hoa province at the working session.

Through this meeting, the Department of Culture, Sports and Tourism of Thanh Hoa proposed that the BBC Group pay attention to, support and facilitate the promotion of Thanh Hoa tourism on BBC's digital media and platforms. Along with that, technical support and experience in creating valuable, attractive and professional trailers and TVCs, conveying the message "Thanh Hoa Tourism - Four Seasons of Fragrance" to international friends. Thereby contributing to better exploiting the tourism potential of Thanh Hoa, not only an attractive tourist destination but also a key tourist destination of the whole country, an attractive destination for many international visitors in the near future.

Mr. John, S. Williams - Vice President of South Asia, BBC Studios Global Media and Online Company, BBC Media Group discussed cooperation opportunities and commitment to support Thanh Hoa in promoting tourism.

At the end of the working session, both sides expressed optimism about the prospects of cooperation and committed to continue close coordination, while emphasizing the use of diverse communication strategies to attract attention to the beauty and tourism potential of the "Four Seasons" destination.

For Thanh Hoa province, this relationship with BBC Group not only opens up new opportunities to take advantage of the power of international media to promote its image, but also attracts more attention from major domestic and international media companies, promising to contribute to the sustainable development of the "smokeless industry" in the future.

BBC Group delegation took souvenir photos at the World Cultural Heritage Citadel of the Ho Dynasty (Vinh Loc)...

... and Lam Kinh Special National Monument Site.

Previously, the BBC Group's working delegation visited and surveyed the Lam Kinh National Special Relic Site (Tho Xuan) and the Ho Dynasty Citadel World Cultural Heritage Site (Vinh Loc).

Hoai Anh

Source: https://baothanhhoa.vn/quang-ba-du-lich-thanh-hoa-tren-kenh-bbc-215238.htm