Quang Ninh: Many programs create a boost for the tourism industry

Through the program “Quang Ninh - Experience Heritage, Connect the World” including a series of cultural and sports programs and events, the province hopes to bring new experiences to tourists.

With the goal of welcoming over 20 million visitors in 2025, the tourism industry is striving to accelerate and create a breakthrough in attracting tourists at the end of the year.

Through the tourism stimulus program "Quang Ninh - Experience Heritage, Connect the World" including a series of unique cultural and sports programs and events, the province hopes to bring new experiences to tourists, as well as create momentum for the first months of 2026.

Many attractive programs and events

Since July, tourists to Quang Ninh tend to stay longer to enjoy the high-altitude flower displays every Tuesday, Thursday, and Saturday.

Along with that is the impressive water music program Halo Bay Show in 3 time slots every night with the entertainment complex at Vuifest night market, Halong Marina Bay walking night street...

From now until the end of the year, the tourism industry will continue to make the most of these highlight programs, while focusing on organizing a series of nearly 30 events and activities.

Specifically, in October and November 2025, there will be programs: Artistic fireworks, Dragon boat racing festival "Dragon Bay over waves", ethnic festival "Dragon Bay convergence", ethnic music and dance shows, Quang Ninh Culinary Festival 2025 and "Ha Long Foodtour" series, to exploit MICE guests (conferences, year-end summary seminars of enterprises); guests participating in sports events; Korean guests (golf, MICE, Marathon), Japanese (autumn tourist season), European guests (beginning of winter vacation).

By December 2025, the tourism industry will target families and groups of young people traveling for festivals, countdowns to celebrate Christmas and New Year; ASEAN markets (Singapore, Thailand, Malaysia), India for weddings; Australia - US markets for winter breaks, long-term travel...

Events will be held such as: "Shining Dragon Bay" lighting festival, food market, folk music and dance, water music; New Year 2026 Countdown art program associated with the celebration of the 80th anniversary of the first General Election to elect the Vietnamese National Assembly on January 6 (1946-2026) and the "New Year 2026" art program (December 2025...

In addition, a series of large-scale events promise to attract many tourists such as: The first Vietnam Tourism Festival in 2025 (quarter 4/2025); Bach Dang Victory Art Exhibition (October 2025); Halong Bay Heritage Marathon (November 2025); "Yen Tu Heritage - Touching the Heritage Area" Race (November 2025).

In particular, this year, for the first time, the Grand Slam Halong Bay with Korea Project will be held in Quang Ninh in November 2025. The Grand Slam Project is a series of cultural, sports and tourism events including: Miss International Businesswoman Contest, music shows with the participation of many famous Korean artists, fashion shows, organizing international marathons... The program is expected to gather many leading businessmen, artists and KOLs from Vietnam and Korea.

Mr. Yang Won Suk, Director of Baekseok Group shared: We are very impressed with the beautiful natural scenery and transportation and tourism infrastructure in Quang Ninh. In fact, Quang Ninh has all the conditions to organize the major events that we are implementing.

I hope to be able to work with the Quang Ninh government and businesses to organize many large-scale programs to contribute to promoting Vietnamese and Korean culture, as well as strengthening the relationship between the two countries.

Particularly in the first quarter of 2026, entering the festival season, the tourism industry will maximize the flow of family tourists, groups of young people traveling for festivals, spiritual tourists, pilgrimages, and worship at Yen Tu Pagoda, Ba Vang, Cua Ong, Cap Tien Temple, combined with experiencing resort - ecological services in Ha Long, Uong Bi, and Van Don.

There are also MICE guests at the beginning of the year, Chinese guests traveling for Lunar New Year, spring travel; India; Europe - America - Australia on long-term tours, cruises, beach resorts...

Fireworks display every Tuesday, Thursday and Saturday evening attracts many locals and tourists.

Spread the stimulus campaign

To increase the influence and spread of the program, the province will organize a series of communication programs, promotions, and product introductions to stimulate tourism about the campaign "Quang Ninh - Experience Heritage, Connect the World" on social networking platforms; use visual infographics, deploy lucky spin programs... to attract the attention of domestic and foreign tourists. In addition, call on influential figures and influential consumers (KOLs/KOCs) and related units to participate in the experience, widely communicate on social networking platforms to get closer to different types of customers.

To keep up with the digital transformation trend, Quang Ninh tourism has also proactively promoted on digital platforms, built a smart tourism ecosystem to connect tourism service infrastructure; and increased the application of green and clean technology in service businesses and tourist accommodation establishments.

In particular, mobilize and call on businesses, organizations and individuals inside and outside the province to participate in sponsoring funds, services or materials to implement activities and events within the framework of the stimulus program.

According to Mr. Nguyen The Hue, Chairman of the Provincial Tourism Association, we have called on businesses to join hands in spreading this stimulus campaign. At the same time, we have informed members of various forms of propaganda and cooperation such as: main sponsorship, co-sponsorship, sponsorship by categories.

Or we can cooperate in parallel promotion and communication; support services such as accommodation, food, transportation, sightseeing tickets... Besides, we also introduce Quang Ninh's stimulus program to tourism associations of other provinces to reach the maximum number of tourist markets.

In addition, localities also actively reviewed and renovated existing lighting systems; environmental sanitation, urban beautification, street decoration; artistic lighting of buildings and streets along Ha Long Bay coast; main roads in the area; public works...

According to information from the Department of Culture, Sports & Tourism, in the first 9 months of 2025, the total number of tourists to Quang Ninh will reach over 17 million, an increase of 9% over the same period in 2024, of which international visitors will reach 3.25 million, an increase of 25% over the same period in 2024; overnight guests will reach 6.45 million, an increase of 11% over the same period in 2024. Total tourism revenue will reach VND 41,380 billion, an increase of 21% over the same period in 2024.

With an attractive stimulus program, receiving strong support from the tourism business community and departments, branches and units, it is expected that in the last months of the year, the Quang Ninh tourism industry will exceed the set target./.

(Vietnam+)

Source: https://www.vietnamplus.vn/quang-ninh-nhieu-chuong-trinh-tao-cu-hich-cho-nganh-du-lich-post1068566.vnp