SHB accompanies V Fest: Aspiration to bring Vietnamese culture to the world

(Dan Tri) - On September 20, at the Vietnam Exhibition Center (VEC), 20,000 spectators will join in the proud beat of the V Fest - Vietnam Today music festival organized by Vietnam Television, with the support of SHB and many sponsors.

Not only is it a special musical activity concluding the A80 series of events, the program also promises to become an artistic milestone, contributing to spreading happiness, Vietnamese pride and bringing the quintessence of national culture to the world according to the Government's direction.

"National Concert" of young Vietnamese spirit

As an art event that many audiences are looking forward to, concluding a series of meaningful activities to celebrate the 80th anniversary of the August Revolution and National Day September 2nd organized by Vietnam Television, V Fest - Vietnam Today is likened to a colorful music party, where love and pride in the beauty of people, culture and modern Vietnam are honored in the most brilliant way. The event is the inheritance and enhancement of the success of two previous famous programs: V Fest - Glorious Youth and V Concert - Radiant Vietnam.

SHB accompanies V Fest Vietnam Today (Photo: Organizing Committee).

V Fest - Vietnam Today with the V Fest music event brand is a vivid realization of the policy of developing the cultural industry into a spearhead economic sector, contributing to creating a dynamic creative ecosystem, improving spiritual life and affirming Vietnamese identity in the integration era, closely following the Government's orientation of "Internationalizing Vietnamese culture and Vietnamizing international culture".

At V Fest - Vietnam Today, the event's spirit will be lit up by the leading artists of contemporary Vietnamese music: Noo Phuoc Thinh, Rhyder, Phan Manh Quynh, Phuong Ly, Huong Tram, Bui Cong Nam, Vu, Vu Cat Tuong, Vinh Khuat, Hansara, Maydays. They are the pioneers, the messengers who bring explosive emotional performances, connecting thousands of hearts in the beat of national pride.

At the same time, their presence also reflects a generation of young, dynamic, creative and intellectual Vietnamese, where art is constantly sublimated to reach new heights. Each performance is not only an entertainment experience, but also a strong affirmation of identity, confidence and aspiration to create the future. Through music, they spread positive energy, contributing to portraying the image of a brilliant Vietnam on the journey of continuing 80 years of development.

The event is the inheritance and enhancement of the success of two previous famous programs: V Fest - Glorious Youth and V Concert - Radiant Vietnam (Photo: Organizing Committee).

As one of the leading private banks in Vietnam, SHB has always been a pioneer in realizing the major policies of the Party and the State, and V Fest - Vietnam Today is in that direction. SHB believes that culture, art and sports are not only spiritual values, but also a source of energy that connects people, inspires and affirms Vietnamese identity.

V Fest - Vietnam Today promises to be a brilliant festival, fully encapsulating the emotions of the colorful A80 series of activities, carrying the melody that continues the emotions of happiness and national pride on the journey ahead. On that journey, SHB has been, is and will continue to accompany, arouse and spread the quintessence of Vietnam, Vietnamese cultural identity to write new, brilliant pages with the young generation, towards the milestone of a century of integration and reaching out.

More than three decades of resounding with the rhythm of the country

Through more than three decades of development, SHB understands that true sustainable value is not only measured by growth figures, but also built on kindness, responsibility and the spirit of accompanying the Fatherland.

Each project and event that SHB contributes to carries the mission of constantly contributing to fostering and spreading good values, cultivating love and national pride, especially for the young generation - the future owners of the country.

On the occasion of the 80th anniversary of the National Day of the Socialist Republic of Vietnam, SHB initiated a series of activities with the theme "Happiness is being Vietnamese" as a sincere gratitude to previous generations, and at the same time, lighting the flame of national pride in every Vietnamese person today.

SHB has initiated a series of activities with the theme "Happiness is being Vietnamese" (Photo: SHB).

The highlight of the campaign is 40,000 gifts imbued with Vietnamese cultural identity, not only having material value but also containing a message connecting tradition and modernity, evoking love for the homeland, spreading happiness of being part of a heroic nation.

SHB also offers many exchange and experience activities both directly and online such as creating Vietnam Pride shirts, taking pictures at photobooths, spreading stories about national pride through the Memory video series, or accompanying the "A80 Guest Stations"...

"Happiness is being Vietnamese" becomes a bridge connecting generations (Photo: SHB).

The campaign has received enthusiastic response and deep sympathy from the community. “Happiness is being Vietnamese” not only arouses national pride, but also becomes a bridge connecting generations, connecting past heritage with future aspirations. More than a slogan, it is the spirit, the common beat of millions of Vietnamese hearts turning to their roots, together nurturing the aspiration to build a prosperous, happy and sustainable Vietnam.

Along with that, SHB is present at the National Achievement Exhibition “80 Years of Independence - Freedom - Happiness Journey”. Not only introducing outstanding achievements in the field of finance - banking, SHB's presence is also a tribute to the glorious past, at the same time affirming the pride of accompanying and contributing to creating good values ​​for the community.

SHB is present at the National Achievement Exhibition "80 Years of Journey of Independence - Freedom - Happiness" (Photo: SHB).

With a strong will, innovative thinking and a desire for integration, SHB is constantly transforming itself to become a modern, humane financial institution, creating a comprehensive banking ecosystem. The journey with the A80 series of events is an opportunity for SHB to spread happiness, national pride and love for the sacred Fatherland.

SHB continues to stand side by side with the people, inheriting and spreading precious traditional values, awakening the strength of the young generation - the future owners of the country, contributing to bringing the quintessence of Vietnamese culture to the world.

Source: https://dantri.com.vn/kinh-doanh/shb-dong-hanh-cung-v-fest-khat-vong-dua-van-hoa-viet-vuon-tam-the-gioi-20250919103002891.htm