Exciting SABECO "Heritage Night" in Dak Lak

The event brings a space of intersection between music , light and culture, where the audience can enjoy special live performances, and at the same time learn about the 150-year journey of formation and development of the Vietnamese beer brand.

This is an activity within the campaign series "150 years of Heritage Rising" of SABECO , aiming to honor the heritage associated with the Vietnamese beer industry, spreading the spirit of solidarity and the aspiration to rise with the country.

Music and light shows attract large crowds.

The highlight of “Heritage Night” is the elaborately staged music program, recreating the formation and development journey of SABECO - from a small ice factory in Saigon in 1875 to the leading beer brand in Vietnam and reaching international level.

Over the past 150 years, SABECO has constantly innovated, inherited the pioneering spirit for sustainable development, and actively contributed to the country's socio -economic growth.

Visitors enjoy the lucky draw within the program.

Visitors enjoy the prize-winning ring tossing game.

Dak Lak is one of the key localities in SABECO's development strategy, with the large-scale Saigon - Dak Lak Brewery. In addition to production activities, the enterprise also actively accompanies the community through practical projects such as "Lighting up the border" in Ea Sup commune, "Lighting up the countryside" in Krong Nang commune..., contributing to changing the face of the countryside and ensuring safety for the people.

During the program, people also enjoyed Saigon beer.

People participating in the program also enjoyed Saigon beer.

The series of events "Heritage Night" takes place from September 12 to November 19, 2025, passing through 9 provinces and cities across the country, including: Ho Chi Minh City, Can Tho, Vinh Long, Vung Tau, Dak Lak, Khanh Hoa, Binh Dinh, Nghe An and Hanoi.

Source: https://baodaklak.vn/xa-hoi/202510/soi-dong-dem-di-san-sabeco-tai-dak-lak-c58140d/