Market on growth trajectory, investors hunt for new products

Getting into the swing of things with the impressive recovery speed of the capital's real estate market, investors prioritize sure-win products in existing urban areas that can be put into operation immediately.

Therefore, after only the first 8 hours, F-Zone (Vinhomes Smart City) sold out the first batch of products, equivalent to more than 70% of the total product fund having owners.

The market is "thirsty" for investment products despite good recovery

A recently released report by CBRE shows that in the first 6 months of the year, the Hanoi real estate market has shown many positive signs with strong purchasing power, especially in the apartment segment. In the second quarter of 2024 alone, the number of apartments sold was 5 times higher than the previous quarter and the same period last year. Signs of recovery are clearly evident in the West of Hanoi when some projects with a large number of apartments for sale have sold 80-90% of their product basket.

Real estate in the West of Hanoi is recording recovery and growth.

With positive market signals in both selling price and liquidity, investors tend to strongly shift cash flow into real estate. However, the lack of supply is still an obstacle. Especially, after the market slump, investors prefer products that can be put into operation and business to create cash flow immediately, with high profit margins.

“Since the beginning of the year, the new supply in the capital market has been mainly apartments, not satisfying the diverse needs and expectations of some large, professional investors,” said Mr. Tran Duc, representative of a real estate transaction office in Hanoi.

Mr. Duc added that some sophisticated investors are looking for products with new models, with the advantage of being near existing densely populated areas. The advantage of this product line is that it is easy to reach a large customer base.

“They do not want to choose townhouses in the city center because the price is too high, the business potential is not high due to limited space, but aim at urban areas that have been handed over, with a large number of residents living there to take advantage of the available customer source. However, the market since the beginning of this year has not had enough supply of this product line, especially in the West - where large urban areas have been formed,” said Mr. Duc.

According to Mr. Duc, because the market is thirsty for new, sure-win investment products, as soon as Vinhomes launched F-Zone - a service - entertainment model that first appeared in the West of Hanoi, a race for ownership was formed. And not surprisingly, in just the first 8 hours of opening for sale, F-Zone sold out 100% of the first batch of products, equivalent to more than 70% of the total product fund that had owners.

Investment highlight in the new center of the West of the Capital

F-Zone meets the "taste" of sophisticated investors when located in a prime location, in the heart of Vinhomes Smart City, adjacent to high-end subdivisions that have been handed over and have a large number of residents. With this location, F-Zone can welcome nearly 30,000 residents in neighboring subdivisions such as S3, The Tonkin... and easily access nearly 73,000 high-income residents of the "international city".

Not only benefiting from the internal residents of Vinhomes Smart City, the F-Zone service - entertainment destination is expected to attract neighboring residential communities such as Geleximco, An Khanh, and local people. Not to mention, with a prime location on 2 street corners, with a large parking lot, F-Zone is also a place that many tourists will visit.

At F-Zone, there are 174 shops, of which 48 are 2-storey shops, along with 1-storey shops located inside, planned with a variety of products. Contributing to F-Zone are unique product lines and services, catching up with the new one-stop-place consumer trend. Here, spas, salons, health and beauty care centers, 3D golf practice rooms, pickleball, pubs, bars, karaoke gamestations, indoor playgrounds, educational centers, dancesport - musical - painting - music centers, supermarkets... all converge in one destination. Not to mention, the investor continuously organizes diverse events on weekends, attracting a large number of residents and tourists to have fun and shop.

“F-Zone Fest” is held every Saturday in July, providing a playground for all ages, especially children.

With a systematic and scientific industry planning from the investor, businesses can easily arrange and choose products and services to "put money" in F-Zone and "rest easy" waiting for a sustainable profitable cash flow. In particular, investors can "double" their confidence when F-Zone is supported by Vincom Retail - the number 1 retail real estate developer and operator in Vietnam for leasing, ensuring a diverse and attractive industry business planning.

With the unique one-stop-place model of F-Zone, Vinhomes has also completed the all-in-one utility system for the Vinhomes Smart City resident community.

“Currently, 100% of the shops with the main facade have owners. Surely in the next few days, the number of 2-storey shops with the facade will be filled. The residents will still benefit the most, because right after that, just a few steps away, they can enjoy a new and diverse shopping and entertainment space,” said Ms. Nguyen Ngoc Han, a resident of Vinhomes Smart City.

According to CBRE, the Hanoi market will continue to be vibrant from now until the end of the year. Although supply has improved, demand is still very large, causing prices to increase without decreasing. Therefore, right now, the race to win products with full sustainable profit advantages like F-Zone is becoming more and more fierce, especially when the inventory fund can be counted on the palm of one's hand.

Source: https://baodautu.vn/batdongsan/thi-truong-vao-quy-dao-tang-truong-gioi-dau-tu-san-tim-cac-san-pham-moi-d220333.html