Experience an exciting shopping journey combined with discovering unique American cuisine in Vietnam

(Chinhphu.vn) - More than 80 outstanding products from traditional US farms are introduced in Vietnam.

US Ambassador to Vietnam Marc Knapper and delegates cut the ribbon to launch the campaign “From America’s Prosperous Farms”. Photo: VGP/Diep Anh

On July 23, 2025, in Hanoi, MM Mega Market Vietnam coordinated with the Agricultural Affairs Office of the US Embassy in Hanoi to launch the campaign "From America's Prosperous Farms" to promote US food and beverage products in Vietnam.

US Ambassador to Vietnam Marc Knapper and representatives of the US Department of Agriculture and MM Mega Market Vietnam attended the program. The opening ceremony was held at MM Mega Market Thang Long supermarket ( Hanoi ), and the campaign will be deployed simultaneously at the MM Mega Market system nationwide.

Specifically, from July 23 to August 6, 2025, Vietnamese consumers will have the opportunity to experience a shopping journey combined with exploring unique American cuisine , through attractive promotions, product sampling activities and authentic American cooking demonstrations.

The campaign features more than 80 featured products from America's rich farm traditions, including: cherries, apples, grapes, blueberries, peaches, nectarines, potatoes, raisins, prunes, dates, pork, beef, cheese, chicken, tofu, wine, canned meats, cookies, beans and lentils, sauces, nutritional drinks, beer, canned corn, almonds, walnuts, pistachios, jams and many other special items.

Speaking at the event, Mr. Marc Knapper, US Ambassador to Vietnam, shared: "This year marks the 30th anniversary of the establishment of Vietnam-US diplomatic relations, three decades of friendship and sustainable cooperation. Vietnam is currently one of the most important agricultural export markets of the United States. We are proud to bring high-quality, safe and nutritious products to Vietnamese consumers. With superior quality, stable supply and commitment to sustainable development, US food and beverage are actively contributing to the bilateral trade relationship between the two countries. Last year, the export turnover of US agricultural consumer products to Vietnam reached a record 1.1 billion USD".

"We are pleased that these high-quality products have a place in the Vietnamese market. We are also pleased that the agricultural cooperation between the United States and Vietnam plays an extremely important role in trade cooperation as well as in the bilateral cooperation in many fields between the two countries in general. In addition, US agricultural products have the advantage of sustainable practices, which is a great combination of taste, quality, sustainability and this is a standard that consumers appreciate," the US Ambassador emphasized.

On behalf of MM Mega Market Vietnam, Mr. Nguyen Duc Toan, CEO emphasized: "Welcoming US Ambassador Marc Knapper within the framework of the program is a great honor for MM Mega Market Vietnam. This is also a testament to the US Government's recognition of the potential and importance of the Vietnamese market in the fields of agriculture and food."

MM Mega Market Vietnam is proud to be one of the pioneering wholesale and retail businesses, not only in promoting American culinary culture, but also in bringing high-quality, safe and internationally standardized food products to millions of households as well as professional customers in Vietnam, especially in the HoReCa sector (hotels, restaurants and catering services).

The "From America's Rich Farms" program kick-off event also welcomed the participation of 14 USDA-affiliated industry associations, including: U.S. Meat Export Council (USMEF), U.S. Beef and Pork Association, U.S. Poultry and Egg Export Council, U.S. Raisin Association, U.S. Potato Association, California Grape Council, Washington Apple Association, California Dairy Council, California Fresh Fruit Association, California Prune Association, Northwest Cherry Growers Association, U.S. Soybean Export Council and U.S. Blueberry Association.

Diep Anh

Source: https://baochinhphu.vn/trai-nghiem-hanh-trinh-mua-sam-thu-vi-ket-hop-kham-pha-am-thuc-dac-sac-cua-hoa-ky-tai-viet-nam-102250723235313598.htm