On August 25, 2023, Sconnect and Alpha Animation Studio announced the 3D animation project: Trang Quynh in his childhood.
Sharing the same aspiration to put Vietnam on the world animation map, Sconnect and Alpha Animation Studio have joined hands to co-produce the film project “Trang Quynh in his silly days”. This is the first 3D animation project about Trang Quynh with an expected scale of up to 450 episodes; produced with modern 3D technology, released on multiple platforms and soon to be released to the public worldwide.
With modern and vivid 3D image design, combined with folk culture research to recreate ancient village scenes, a new version of a famous character in Vietnamese folk culture will be released on multiple platforms: Social networks, television, OTT/IPTV in many countries, it is expected that the theatrical version will also be released to the public by the producer.
Inspired by the character Trang Quynh in Vietnamese folklore and the boy Quynh from the famous comic book series by writer Kim Khanh. The image of Mr. Trang and his mockery of the arrogant feudal ruling class of the past have been imprinted in the memories of many generations of Vietnamese people.
“Trang Quynh in his silly days” still retains the intelligence and wisdom of the legendary Trang Quynh, but is creatively and innovatively renewed in the innocent, pure, and mischievous aspects of “little” Trang Quynh, focusing on entertainment, humanity, education , and the cultural identity of the Vietnamese countryside. Together with a completely new set of supporting characters, it creates an extremely silly, entertaining, unique, and fun animated world.
The cooperation between the two producers Sconnect and Alpha Animation Studio in the project “Trang Quynh in his childhood” will be an important “push” to promote the development of 3D animation products, not only aiming to serve domestic audiences, the two co-producers aim to introduce more Vietnamese folk culture to the international public.
Each episode is a humorous, silly story of the boy Quynh and the people around him. With the intelligence, resourcefulness but also the naivety of a mischievous child, Quynh and his friends will help the audience experience a colorful life, stories that are very real but no less interesting.
Speaking at the event, Chairman of the Vietnam Cinema Association Do Lenh Hung Tu said: “Trang Quynh in the silly days” has brought the aspiration of Vietnamese animation to the world. Currently, digital platforms connect people together, connect animation lovers around the world and he hopes that “Trang Quynh in the silly days” will be brought to animation viewers on cross-border platforms.
Sharing about the current animation trend, Ms. Tran Thi Lan Chi, Sales Director of Sconnect, said that AI is being applied strongly, helping to produce animation films faster and more. In addition, technologies such as virtual reality and augmented reality are also used to help characters interact and role-play better.
Responding to VietNamNet about the application of AI technology in the production of this animation, Mr. Ta Manh Hoang said that AI has been strongly applied in the production of Sconnect's animation.
“We research AI, specifically ChatGPT, to collect data and customer needs to create ideas, come up with scenarios, and create experiential designs. With the support of technology, it will help Vietnamese animation reach out globally,” said Mr. Ta Manh Hoang.
Sharing about the development orientation of the project "Trang Quynh in his silly days", Mr. Ta Manh Hoang, Founder - General Director of Sconnect said: "Sconnect has the strength of an ecosystem on fast entertainment platforms, so this is also the first step for us to conquer the audience, then improve the quality of the film to conquer television platforms, and further conquer the platform for theatrical films. Moreover, in parallel with perfecting the quality of the film, we also carry out activities to develop product ecosystems surrounding the IP of Trang Quynh such as franchised commercial products, games dedicated to characters in the film".
Continuing to share about this issue, Mr. Trinh Lam Tung, Director of Alpha Animation Studio, said that AI technology is being widely applied in cinema, even some students are panicked by AI. But he believes that AI is a friend, this technology supports but cannot replace humans. For example, AI cannot create in the movie Trang Quynh, the character Trau and the pain when injected because it is a human creation. But AI can help research and come up with previous designs of buffaloes and make the design easier.
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