“King of Youtube” loses money because he spends 4 million USD on each video

“Youtube King” MrBeast continuously loses hundreds of millions of dollars when spending millions of dollars to produce videos, accepting losses to maintain popularity and expand his brand.

MrBeast, real name Jimmy Donaldson, is a famous YouTuber with over 430 million followers.

Despite its global influence, his company Beast Industries has been losing money for years.

In 2024 alone, this business lost more than 110 million USD even though its content revenue reached 224 million USD.

The main reason comes from the huge production costs, averaging 3-4 million USD per video .

There are even videos that are canceled, causing tens of millions of dollars to go to waste.

MrBeast sees video as an expensive marketing channel to drive audiences to Feastables and other products.

Feastables, the chocolate and snack brand, is expected to generate $250 million in revenue and $20 million in profit by 2024.

The MrBeast empire is trying to cut costs, optimize management and expects to make a profit from 2026.

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Source: https://khoahocdoisong.vn/vua-youtube-thua-lo-vi-chi-4-trieu-usd-cho-moi-video-post2149056726.html