The trend of consuming healthy products

In recent years, people, especially residents in large cities and urban areas, are increasingly interested in consuming green - clean - healthy products and products that are beneficial to health.

Consumers choose to buy agricultural products at Co.opmart Dong Phu Supermarket (Dong Phu commune, Dong Nai province).

Many consumers are willing to pay higher prices for products and services that meet green production standards and have a sustainable message, seeing this as a standard for a high-quality product.

Care about "eating clean, living healthy"

Eating clean and living healthy is not only a trend but has become the "golden key" to everyone's health. This lifestyle is not about forcing yourself to go on a strict diet, but is a lifestyle of awareness and a subtle combination of nutrition and flavor. Consumers value sustainability, green - clean - healthy factors, especially with many changes in consumption and eating habits. That is the trend of increasing the use of clean agricultural products and food for the health of themselves and their families.

According to the survey results announced by the Association of High-Quality Vietnamese Goods Enterprises in March 2025, regarding current consumer behaviors and trends, consumers increasingly prioritize safe, healthy and environmentally friendly products. The Vietnamese consumer goods market continues to develop in depth. Consumers not only value very basic factors such as perceived quality and durability, but also care about healthy products. Customers are more concerned about the origin, source of the product, and expiration date before deciding to buy an item, because of the need to ensure health, nutrition and safety.

The trend of choosing "green" and "clean" products that are environmentally friendly or have quality standard certifications has become a top priority for consumers.

Ms. Le Nha Khuyen, Owner of CoCoBo Eatclean, Healthy & Smoothie (Tran Bien Ward, Dong Nai Province) shared: The trend of consuming healthy products is currently chosen by many people. A clean eating and healthy lifestyle helps many people balance the pressures of life, while also bringing spiritual values, a feeling of joy and relaxation when eating and better emotional control.

Currently, the menu for green - clean - healthy products is quite diverse such as: organic brown rice, vegetable rice, pan-fried chicken breast with olive oil and avocado, cashew chicken rice, organic salad noodles, mixed fruit salads, detox drinks, organic yogurt...

Ms. Thanh Giang (residing in Tam Hiep ward, Dong Nai province) said: She often uses green - clean - healthy food products, ensuring the necessary nutritional values ​​to help control weight and improve health. Currently in big cities, many stores and restaurants sell "healthy" foods with diverse menus and price segments, creating conditions for consumers to have many choices.

Focus on nutritionally balanced products

Calculating nutrition not only helps the body stay healthy but also maintains stable energy and improves sleep quality. This diet minimizes the use of spices, oils, preservatives, additives, and flavorings; at the same time, focuses on balancing nutrients in each meal.

In addition, many manufacturing enterprises have paid more attention to product trends that are not only delicious and diverse in consumer tastes, but also ensure nutritional requirements, meeting the increasing demands of green and sustainable consumption.

In order for the trend of using and consuming clean agricultural products to develop, towards a healthy community, it requires the awareness of businesses and producers to change and improve through the application of scientific and technical advances, production processes to ensure food hygiene and safety, meet the requirements and standards of management agencies, especially the needs of customers.

The trend of using green - clean - healthy foods often prioritizes whole foods, pure foods, minimizing processed foods, refined sugars and bad fats. Meals using these products are often a harmonious, scientifically calculated combination of native fruits and healthy seeds, grains, as well as fully meeting the necessary nutrients such as: protein, good fats, starch, fiber, vitamins and minerals.

Director of Medifood.IO Co., Ltd. (Nha Bich commune, Dong Nai province) Tran Mac Van Anh shared: “The company is developing a line of rice cereal nutritional bars that meet the 4-star OCOP (One Commune One Product) standards with 5 different flavors. The product focuses more on the nutritional story with natural ingredients that are well-known to many people. In particular, this is not just a simple snack but focuses on nutritional snacks that meet the requirements and standards of specific nutritional content.

“In recent years, consumers have increasingly paid attention to and accepted more healthy products, products that ensure balanced nutritional values ​​in ingredients and materials,” said Ms. Tran Mac Van Anh.

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Source: https://baodongnai.com.vn/xa-hoi/202510/xu-huong-tieu-dung-san-pham-co-loi-cho-suc-khoe-6030ceb/