Quality music wins on 'home ground'

The 'Fever' of tickets for 'Anh trai vu ngan cong gai' shows that quality music will win on the 'home field' when the domestic market has demand and is willing to spend a lot.

“Anh trai qua ngan cong gai” is a music program that will take place in Hung Yen on December 14. The concert event will gather a group of artists - famous talents. In particular, the sound quality, lighting and stage are carefully invested, performing many hits... this makes fans very much looking forward to the show.

Therefore, on the first day of sale (November 12), according to the official ticket distribution platform of the program, Ticketbox, with prices ranging from 800,000 VND to 8 million VND, the number of tickets sold out immediately. Up to this point, the "fever" of the program's tickets has not shown any signs of "cooling down" as fans of the program are still finding every way, relying on familiar channels to "hunt" for a ticket, regardless of the price, just to get a ticket for the program.

The concert “Anh trai vu ngan cong gai” will take place in Hung Yen on December 14 and is creating a fever in the Vietnamese music market. Source: Program producer

The "heat" of the concert tickets for "Anh trai qua ngan cong gai" even reached the Conference on implementing Prime Minister's Directive 30 on developing Vietnam's cultural industries in Da Nang recently organized by the Ministry of Culture, Sports and Tourism.

Accordingly, at this conference, Deputy Minister of Culture, Sports and Tourism Ho An Phong said that the program "Anh trai vu ngan cong gai" is performed by only Vietnamese people, but recently in Ho Chi Minh City, the audience had to compete "fiercely" to buy tickets even though the ticket prices were not cheap. " Even the Director of the Department of Culture, Sports and Tourism of Hung Yen, who granted the license, could not buy tickets. Tickets cost about 8 million VND but could not be bought, while all the performers were Vietnamese. The need for economic and cultural needs is real, very attractive, with a lot of room for growth " - Mr. Phong emphasized.

Previously, the concert “Anh Trai Say Hi” held for 2 nights in September and October also attracted tens of thousands of spectators with not cheap tickets, specifically ticket categories ranging from 500,000 to 10 million VND. Or, recently, the large-scale program with huge investment at the Viettel music festival with the participation of Son Tung M-TP and many big names such as Isaac, Soobin, Hoa Minzy, HIEUTHUHAI made the online community eagerly hunt for free fanzone tickets continuously for the past 3 days to watch.

The "Brother overcomes thousands of obstacles" concert ticket fever reminds us of how much attraction BlackPink (Korea) concerts have in Vietnam. Hotels are "sold out", planes are "sold out", stadiums are booming, and even social networking sites are dyed pink by this music group. The effect of BlackPink shows in Hanoi at that time showed the great attraction of this girl group to fans and music lovers. Moreover, it also showed the diversity in musical tastes of Hanoians in particular and Vietnamese people in general.

In particular, many opinions say that the enthusiasm of domestic audiences also shows us that the potential and ability to pay to enjoy art is changing. Sharing with Cong Thuong Newspaper, Associate Professor, Dr. Bui Hoai Son - Standing Member of the National Assembly's Committee on Culture and Education - said that high ticket prices are not strange in performances and concerts of famous music groups like BlackPink. "High ticket prices can show the willingness of a segment of the audience to enjoy quality and memorable music experiences, not only for international concerts but also domestic concerts " - Associate Professor, Dr. Bui Hoai Son said.

From the reality that domestic audiences have a great demand for music products, many comments point out that if our artists focus on investing in quality products; producers pay more attention to the entertainment industry... domestic artists and producers are fully capable of conquering the music market right at "home" and have the opportunity to exploit and promote Vietnamese cultural and artistic values ​​like what BlackPink has done.

On the other hand, the "explosion" of the performance industry market shows that this field is facing the opportunity to develop strongly in the face of the domestic market space as the leader of the Ministry of Culture, Sports and Tourism mentioned above. However, to exploit the "gold mine" of domestic audiences, there needs to be a complete cultural infrastructure ecosystem that meets the requirements for developing these industries. In particular, as Associate Professor, Dr. Bui Hoai Son said, to develop the cultural industry, quality human resources will be the most important factor. We need to have a rich education and training system that meets the needs of professional training in the fields of culture, cinema, music, art and composition...

In addition, to develop the cultural industry, it is necessary to invest in and care for domestic artists and cultural and artistic managers, thereby promoting the creation and production of diverse and high-quality content, meeting the increasing needs of domestic audiences and gradually reaching out to regional and international markets. “ Moreover, the development of cultural industries is a complex process, requiring long-term investment, many consensus factors and the construction of a solid cultural infrastructure , including facilities, artist and work management systems, copyright protection regulations and financial support for cultural activities ” - according to Associate Professor, Dr. Bui Hoai Son.

Source: https://congthuong.vn/tu-con-sot-ve-anh-trai-vuot-ngan-chong-gai-am-nhac-chat-luong-se-thang-tren-san-nha-361101.html