Apple, Samsung to outshine Chinese brands in Q2 2024

Apple and Samsung are still the two smartphone brands with the highest market share in the world in the second quarter of 2024. Photo: Screenshot

The Europe and Latin America (LATAM) market grew the fastest in Q2 2024, with double-digit growth, as consumer sentiment and shopping demand improved year-on-year. In China, the market continued to grow year-on-year thanks to Huawei's strong comeback and the 618 shopping festival.

Smartphone sales fell to a decade low in 2023, but the market quickly recovered thanks to a change in consumer sentiment, said Tarun Pathak, research director at Counterpoint Research.

In addition, according to him, companies have responded quickly to consumer demand, refreshing their portfolios, thereby boosting sales. “We are optimistic about smartphone sales in the coming quarters and expect the market to grow 4% by 2024,” Tarun Pathak predicted.

The top 5 brands in the market remain the same as previous quarters, ranked in order as Samsung, Apple, Xiaomi, Vivo and Oppo.

Samsung retained the No. 1 spot in Q2 2024, thanks to good sales of the Galaxy S24 series and an early refresh of the Galaxy A series – with many models selling well in the low- to mid-range segment.

Graphic of market share of Samsung, Apple... in the global smartphone market in the second quarter of 2024. Photo: Counterpoint Research

Apple ranked second with 16% of the global smartphone market share from April 1 to June 30, 2024. The company still recorded growth in Europe and Latin America, making up for a slight loss in China. In the second half of 2024, Apple is expected to continue growing with new iPhones.

Xiaomi was among the top 5 fastest-growing brands in Q2 this year. Strong demand for the Redmi 13 and Note 13 series, coupled with a leaner product portfolio, helped Xiaomi capture 14% of the global market share, up 2% from Q2 2023.

Vivo and Oppo both accounted for 8% of the global market share in the second quarter of this year. Vivo has a strong position in the world's two largest smartphone markets, China and India. Meanwhile, Oppo has focused on increasing profits, including launching more devices in the mid- to high-end price segment to adjust its business strategy. As a result, its market share in the second quarter of this year decreased by 2% compared to the second quarter of last year.

Following these 5 brands are mainly Huawei, Honor, Motorola as well as the brands of the Transsion group. Overall, the market share of the top 10 brands accounts for 90% globally, showing fierce competition between manufacturers. Among them, Huawei is making great strides in China. Honor and Tecno are also expanding their influence, while Motorola has had strong growth in the past 2 years.

The global smartphone market has entered a new era of slow but steady growth, said Ankit Malhotra, senior analyst at Counterpoint Research. He expects revenue to grow faster than unit sales, thanks to the trend of premiumization of smartphones in regions, as well as the rising demand for foldable and GenAI-equipped phones.

Source: https://laodong.vn/cong-nghe/apple-samsung-xep-tren-cac-thuong-hieu-trung-quoc-trong-quy-2-nam-2024-1366812.ldo