Kinhtedothi- Questioning Minister of Information and Communications Nguyen Manh Hung, a National Assembly delegate raised the issue that, in addition to improving quality and promoting digitalization of newspapers, how should the economic problem of newspapers be solved for traditional newspapers?
Participating in the questioning session, National Assembly delegate Ta Thi Yen (National Assembly Delegation of Dien Bien province) asked, in the context of fierce competition between traditional press and the internet and social networks, in addition to improving quality and promoting digitalization of press, how should the economic problem of press and the press business model be solved so that traditional press can compete and survive, play a good role as a shock soldier on the cultural and ideological front, contributing to the sustainable development of the country?
Responding to the question of delegate Ta Thi Yen, Minister of Information and Communications Nguyen Manh Hung said that when the market economy develops, businesses are forced to advertise to sell products, so they spend a lot of money on advertising, at that time advertising mainly in newspapers. Press agencies also want to be self-financed, but then social networks appear, 80% of advertising is online, so the revenue of the press, especially the financially self-financed press agencies, has decreased significantly.
Minister of Information and Communications Nguyen Manh Hung said that the number of press agencies has increased (880 press agencies) but revenue has decreased. In the Prime Minister's directive on policy communication, it is required that ministries, branches, and local authorities at all levels consider communication as their own business. In addition to proactively providing information, having a plan to provide information, having an information delivery apparatus, having an annual budget to spend on policy communication, and using the budget to order newspapers. "This is a change, in fact, since last year, agencies and authorities at all levels have begun to increase their budgets for the press" - said the Minister of Information and Communications.
At the same time, in the upcoming plan to amend the Press Law, there is also a section mentioning press economics, which allows some large press agencies to do business in content, do business around the media field, but do business to do journalism.
Minister of Information and Communications Nguyen Manh Hung also noted that if the press should not follow social networks, it must differentiate itself from social networks, and at the same time use digital technology to regain ground, increase the number of readers, and from there advertising will also increase.
“In particular, in the press planning, there is a very important content that the State focuses on investing in key press agencies to become media powerhouses; at the same time, in the process of amending the law, the Government will build a specific mechanism on press economics for key press agencies” - Minister of Information and Communications Nguyen Manh Hung emphasized.
Participating in the questioning, National Assembly delegate Nguyen Dai Thang (National Assembly Delegation of Hung Yen province) asked the Minister of Information and Communications to explain the causes and solutions to overcome the situation where some press agencies focus on exploiting the negative aspects of agencies, organizations and enterprises with signs of profiteering? Thereby, ensuring press activities closely follow the principles and purposes to actively promote the country's socio-economic development in the new era - the era of national development.
Source: https://kinhtedothi.vn/bo-truong-bo-tttt-tra-loi-chat-van-ve-loi-giai-cho-bai-toan-kinh-te-bao-chi.html
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