Is Dan Truong lost?

Dan Truong just released the MV "Don't love memories (Dream of broken heart)" but both the music and images are quite old.

Dan Truong seems to be going against the majority. He just released a MV Don't Love Memories (Broken Dream) in the ancient swordplay style, a concept that was popular in the 2000s and which Dan Truong himself pursued throughout his time singing Chinese songs with Vietnamese lyrics. With such an old-fashioned and outdated MV style, Dan Truong finds it difficult to compete in many aspects, especially the trending top.

The surprise debut of Bad career from rapper Phao on the evening of March 21 is taking all the attention, causing Don't love memories more disadvantageous

Keep it unique or step back?

Dan Truong has Storms of Life, Waiting on the Years, Illusion of Love, Old Memories, Return to the Old Street, Wild Night, Lullaby of a Thousand Years, Emperor … follow this style. It can be said that Dan Truong is the Vietnamese singer with the most ancient music videos in Vpop. Most of the music videos were released in the late 1990s and early 2000s.

Don't Love Memories (Broken Dream) Still loyal to the familiar formula: A tearful love triangle story.

Faced with the challenge of changing times and markets, Dan Truong was also forced to change, even if it was not significant. Instead of completely building the MV in a historical direction, based on the script of Chinese films like before, Don't Love Memories (Broken Dream) Interweaving modern and ancient elements, interweaving love stories between characters through many different lives.

The MV was filmed meticulously, but the visuals inevitably felt dated as they continued to use ancient colors with an old motif. This made the product not groundbreaking enough compared to the general level of the Vpop market. In terms of music, the gentle melody and nostalgic lyrics made it easy for listeners to sympathize, but lacked the novelty to create highlights.

Dan Truong is still emotional in his favorite music genre. But by repeating the old formula from image to music, the male singer is confining himself to safe limits.

With the launch Don't Love Memories (Broken Dream) At this time, the male singer seems to want to return to his golden age, recalling a musical style that made Dan Truong famous. Or Dan Truong himself is also struggling, not finding a new path in a rapidly changing market.

But for what reason, Don't Love Memories (Broken Dream) It is clearly having difficulty reaching new audiences. It may satisfy a certain segment of the audience, those who have been loyal to Dan Truong since his early days in the profession, but it is more difficult to conquer new viewers.

After 16 hours of release, the MV reached nearly 89,000 views. Meanwhile, released at the same time, Bad career reached 1.3 million views and is occupying all the discussion and attention of the online community. The clear difference between the two products proves that Don't Love Memories (Broken Dream) are not competitive enough.

Before the launch date, Don't Love Memories (Broken Dream) also caused discussion on social networks but in a controversial direction. The reason is that the image of Y Nhi and Tuan Ngoc in the MV is somewhat sketchy and cheesy. When the MV was released, the image was somewhat improved, but the overall product was still out of place compared to the market. Many details in the MV, typically the martial arts scenes or the acting of the characters were also awkward and funny.

Lost in the ever-changing market

Before Don't love memories (Dream of a long life), Dan Truong has a MV Hey oil wallet not very successful. There was a heavy investment in AI technology, but instead of impressing, this product encountered many controversies when the images looked fake and unnatural.

The characters in the MV have stiff expressions and faces that lack authenticity. This makes the product lose the necessary emotions to connect with the audience.

Dan Truong remains loyal to his familiar musical style. Photo: NVCC.

Some audiences believe that the application of AI technology is a new step forward, helping the product have a more modern color. However, the excessive use of AI in MV makes it lose the naturalness and emotion needed in a work of art.

Even after a few days of release, the number of dislikes for the MV was 6,800, almost 3 times higher than the number of likes.

At that time, Dan Truong spoke up about the controversial product. He said: “It has been a long time since Dan Truong sang folk music from the Southwest region, and it is a very satisfying song. Like every time, if we don't film an MV, the crew will only release an audio version with an additional photo and sound. But this time, the crew spent more than two months applying AI technology to the MV to make the song more vivid and emotional. Maybe this time is the first step, not satisfied yet, but everyone can rest assured that in 1-2 years, AI technology will make Dan Truong's image 100% real."

Musically, Hey oil wallet has folk material with emotional, sweet voice, closely following the familiar musical style, associated with Dan Truong from the time he first entered the profession until now.

Dan Truong has been active in the music market for decades and still maintains his own position with a large, loyal fan base that loves and supports him for a long time. But with a series of safe products such as ballads and gentle images, Dan Truong is gradually lacking innovation, breakthroughs and is lost among new music trends.

Source