Promote tourism resources

In addition to promoting the tourism image of Da Nang city (new), the tourism industry focuses on exploiting key markets such as Korea, Taiwan (China), the UK, Australia, Thailand and potential markets such as Halal tourism during the peak season at the end of the year.

Businesses in Da Nang city participate in promoting, advertising, and connecting with international tourists . Photo: TH

Actively promote and advertise

The city's tourism industry has many promotional activities to key tourist markets such as coordinating with Hue and Quang Tri tourism industries to organize a joint booth with the theme "Amazing Central Vietnam Heritage" to promote at the 19th Ho Chi Minh City International Tourism Fair - ITE HCMC 2025.

Previously, at the end of August, the tourism industry of Da Nang and Hue introduced Central Vietnam tourism in Kuala Lumpur (Malaysia) and Jakarta (Indonesia) to promote the image of new Da Nang tourism, a diverse destination, professional services, rich cultural and natural identity, and promote domestic and international tourism cooperation.

In these markets, the city's tourism industry has introduced outstanding products of new Da Nang tourism such as the UNESCO-recognized heritage system, beach resort products, MICE tourism, golf, wedding tourism, cultural and culinary experiences, etc.

According to information from the Da Nang Tourism Promotion Center (under the Department of Culture, Sports and Tourism of Da Nang), when promoting in these two markets, Da Nang emphasizes introducing Halal tourism services. In Da Nang and Hue, there are many accommodations and attractions that meet international Halal standards, creating favorable conditions for Muslim tourists from Indonesia, Malaysia and the Middle East.

Representatives of the Da Nang Tourism Promotion Center presented gifts to partners in Indonesia. Photo: TH

Mr. Luong Van Trang, Director of Inbound, Vietnam TravelMart Joint Stock Company, assessed that Malaysia and Indonesia are two large potential tourism markets with large populations and high incomes, but have not been effectively exploited.

Promoting and introducing the city's tourism products to these two markets is an opportunity for partners and potential tourists to better understand the destination of Da Nang.

According to Mr. Trang, Da Nang in particular and the Central region in general possess a rich tourism ecosystem, from nature to culture and history.

The city has outstanding destinations such as tourist areas and resorts that meet international standards, along with the advantage of being linked to world cultural heritages such as the Hue Imperial City, Hoi An Ancient Town, My Son Relic Site, etc., which can meet the needs of tourists from these two Southeast Asian markets.

Deputy Director of the Department of Culture, Sports and Tourism of Da Nang, Van Ba ​​Son, said that recently, Da Nang has focused on developing a friendly tourism environment for Muslim tourists, while promoting sustainable tourism products with local cultural characteristics.

The city wants to introduce unique and authentic experiences, from culture, cuisine to community tours, ensuring respect for visitors' culture and beliefs.

Increasing promotion, advertising, and expanding flight routes is a very effective way to attract visitors. In the photo: Malaysian tourists arrive in Da Nang via Da Nang International Airport. Photo: THU HA

Expand the market, increase promotion effectiveness

According to Mr. Luong Van Trang, to attract visitors, the city's tourism industry needs to increase the exploitation of existing international tourist markets. Maintain and promote the attraction of tourists from key markets such as Korea, Hong Kong, Taiwan (China) and Southeast Asian countries through promotional programs to each market.

In addition, it will increase its presence at major tourism events and fairs as well as expand potential markets such as India, Australia, and Qatar through aviation cooperation to open new routes and increase the frequency of existing international routes, especially from major cities such as New Delhi and Mumbai (India).

Strengthening promotion, contributing to attracting new customer markets. Photo: TH

Sharing the same view, Mr. Nguyen Ngoc Thien, Deputy Director of Hai Van Cat International Travel Company, said that to improve the effectiveness of promotion and attract international visitors, Da Nang needs to step up destination promotion activities in a professional and focused manner.

One of the effective ways today is to organize famtrip and presstrip programs, inviting tourism partners and international reporters to experience the actual products and services in Da Nang, thereby spreading the destination's image through international media channels and business networks.

Besides, participating in major international tourism fairs such as ITB Asia (Singapore), OTM and SATTE (India) is also an effective way to connect partners and expand potential markets.

Recently, the city’s tourism industry also issued a plan to promote tourism in the last months of the year. According to the representative of the Department of Culture, Sports and Tourism, with the goal of attracting visitors, the city’s tourism industry focuses on target markets.

In particular, the domestic market continues to maintain and attract growth in the tourist market in provinces, cities and localities with direct flights to Da Nang (Hanoi, Hai Phong, Ho Chi Minh City, Can Tho, Buon Ma Thuot and neighboring localities) attracting family guests, young guests, MICE guests and guests with high spending ability.

In the international market, focus on exploiting key markets such as Korea, Taiwan (China), UK, Australia and Thailand. At the same time, promote the development of new potential markets such as the Philippines and the Middle East. In addition, strengthen connections and effectively exploit the CIS market...

In addition to promotional events in Indonesia and Malaysia, from now until the end of the year, the city's tourism industry will also have promotional activities such as: Participating in the program to introduce Da Nang tourism in Taiwan (China, September); setting up a booth to promote Da Nang tourism at the Tourism Expo Japan 2025 fair (Japan, September); participating in the ITB Singapore Fair (October); participating in the WTM UK fair and organizing a Da Nang tourism introduction in London (UK, November); organizing to welcome famtrip, presstrip, influencer groups (KOLs) from the Middle East, Korea, Japan, Philippines, and Europe to experience new Da Nang tourism products (quarter 3 and quarter 4)...

Source: https://baodanang.vn/day-manh-quang-ba-tai-nguyen-du-lich-3301538.html