VR platform iguverse wins Red Dot Award 2024

This will help businesses save costs instead of investing in expensive classic exhibition models thanks to a type of 3D glasses.

igus® wins the Red Dot Award 2024 in two categories: Brands & Communication Design

The international jury of experts from the renowned Red Dot Award 2024 communication design competition honored the iguverse virtual reality platform in two categories: "Virtual Reality Installation" and "Exhibition Design Elements". The award recognizes the expert's efforts to provide SMEs with barrier-free access to cutting-edge 3D technologies and support global competitiveness.

In addition, this international competition also honors virtual reality (VR) works that are impressive in terms of technique and creative design. VR technology helps people feel the simulated space more realistically thanks to 3D glasses (virtual reality glasses).

Customers can present and design products faster, more efficiently, and more sustainably without having to rely on development resources. Customers also save costs by using iguverse (a virtual reality platform for industrial sales and engineering) . For example, companies can shrink exhibition booths and create digital exhibitions instead of investing in expensive exhibition models.

Customers enjoy experiencing iguverse. (Source: igus GmbH)

More and more companies are now relying on VR to innovate in construction and planning, training and marketing. According to a recent study by the German IT industry association BITKOM, one in five German companies already use VR applications, 36% are planning to, and 57% believe VR is important for future competitiveness.

“ During this period, it is important to reach out to small and medium-sized enterprises (SMEs) with limited budgets and expertise so that they do not miss out on the technology of the future ,” says Marco Thull, Head of Marketing at igus®.

Mr. Marco Thull shares about the virtual reality platform iguverse. (Source: igus GmbH)

igus® is just starting its VR journey

The Red Dot Award 2024 jury specifically recognized efforts to make 3D technology more accessible to small and medium-sized businesses at trade shows.

“ In virtual showrooms, size doesn’t matter. Even giant rigs can be presented in a realistic way that would never be possible on a traditional trade show booth ,” says Mr. Thull.

Jan Olfenbüttel, Head of Sales & Marketing at H+B technics, confirms: " Thanks to the digital twin of our boat and yacht lift systems, we can bring our products to life anytime, anywhere and even show them in action. This is difficult to do at trade shows. At the same time, we save costs. Instead of investing in expensive exhibition models, we can easily and flexibly integrate new 3D models in VR and thus show more even without a large booth area ."

VR visualization for the yacht application of the company H+B technics. (Source: igus GmbH)

Abicor Binzel, a specialist in welding and cutting technology, is also convinced of the potential of VR.

" Thanks to the cooperation with igus®, we were able to present a VR showroom of the welding and laser welding portfolio at the world's leading trade fair SCHWEISSEN & SCHNEIDEN 2023 and increase interaction with customers. We were able to show to scale how the products are used in the automotive industry and discuss questions with a specific application, " says Laura Lenk, Digital Business Development at Abicor Binzel.

The positive response from customers has motivated igus® to further develop the platform's functionality. If a customer sends us a STEP file (an intermediate file that allows designers to exchange CAD models), we can create a 3D model from it within a few hours. igus® itself is also experimenting with ways to use VR for employee training and planning plant expansions.

Learn more at: https://www.igus.vn/info/iguverse

Source: https://congthuong.vn/nen-tang-thuc-te-ao-iguverse-gianh-giai-thuong-red-dot-award-2024-346823.html