OCOP promotes geographical indications and collective brands

Bac Kan tangerine is a native crop, granted geographical indication since 2012.

Community branding increases the value of agricultural products

Tan Cuong tea has been a brand with geographical indication protection since 2007, thanks to which, tea products here have gradually affirmed their position on the world tea map, creating superior competitiveness compared to many other tea regions.

In fact, many households in Tan Cuong earn hundreds of millions of dong per year from tea trees. “Tea trees not only bring economic value but also bring pride to the people here,” said Nguyen Thang, a resident of Tan Cuong tea area.

From being only familiar with the small retail market in the province, the dong vermicelli in Con Minh commune has made a remarkable change since being granted the geographical indication certificate "Bac Kan dong vermicelli" in 2021. Thanks to this "passport", the product has reached the supermarket system and specialty stores in many provinces and cities nationwide. More importantly, the geographical indication has created motivation for cooperatives and production households to invest in upgrading machinery, standardizing processes, and building concentrated dong material areas.

Tangerine is a specialty fruit in many northern communes of the province, and was granted a geographical indication certificate of "Bac Kan tangerine" in 2012. "Bac Kan seedless persimmon" was granted a geographical indication certificate by the Intellectual Property Office in 2010, and is in the top 100 most famous brands in Vietnam. These are all regional products, oriented towards developing local agricultural commodity production.

Up to now, Thai Nguyen has 36 intellectual property protection certificates for local specialties and key products of the province, including: 5 geographical indications, 5 certification marks, 26 collective marks. In particular, the collective mark "Thai Nguyen Tea" has been protected in 6 countries and territories (United States, China, Russia, Japan, Korea and Taiwan); the geographical indication "Xinjiang" has been protected in the European Union.

Tan Cuong tea is a famous brand, with many products meeting OCOP standards.

Leverage for sustainable development

Geographical indications and collective trademarks are community brands that affirm the origin and value of local agricultural products. Meanwhile, the “One Commune One Product” (OCOP) Program focuses on products with community brands, with regional characteristics. Most agricultural products with collective trademarks and geographical indications currently have room and motivation to develop and improve competitiveness in the market.

Up to now, the whole province has 575 OCOP products, of which the group of fresh and processed tea products has nearly 200 products. The province's OCOP program aims to improve product quality and increase economic value for sustainable development.

Protecting and promoting specialty brands not only enhances the value of local agricultural products in the market, but also demonstrates the application of science and technology associated with sustainable development in rural areas through the OCOP Program. Focusing on intellectual property has helped improve the competitiveness of local agricultural products and goods, creating a driving force for innovation in production and business.

OCOP aims to develop the rural economy based on the advantages of each locality, through production organization models, cooperatives, and enterprises. When combined with geographical indications and collective trademarks, this program further promotes its role in organizing production, expanding markets, and improving competitiveness. This is a sustainable solution to build community brands, affirm the value of specific agricultural products, and contribute to the development of the rural economy based on advantages in production conditions and local culture.

Source: https://baothainguyen.vn/kinh-te/nong-nghiep/202510/ocop-phat-huy-chi-dan-dia-ly-nhan-hieu-tap-the-a5827d4/