Despite little promotion and having to compete with many big rivals in theaters, Korean comedy films still maintain a stable appeal over time in Vietnam.
In recent years, the wave Korean comedy Rise, not only causing a fever in the homeland but also continuously reaping revenue at the Vietnamese box office.
Entertaining, accessible and popular
Korean comedies have become box office hits in Vietnam recently. Super Difficult Job, Air Exit, Suddenly won the lottery, Handsome feels something is wrong, Laughing across borders ...
The beginning of the success of the Korean comedy wave in Vietnam was Super difficult job from the end of 2019.
This was a big hit for Korean cinema, earning about 120 million USD, more than 14 times the production budget, of which it pocketed 22.3 billion VND at the Vietnamese box office.
Director Vo Thanh Hoa even remade it. Super difficult job into a movie Super easy job (earned 69 billion VND). Not influenced by the original script, the producer based on the Korean film platform and then adapted it to be closer to Vietnamese people.
Or the success of Suddenly won the lottery 2022 (earning more than 180 billion VND in Vietnam) made the names of Go Kyung Pyo and Lee Yi Kyung familiar to Vietnamese audiences.
Looking at the background and story of Suddenly won the lottery You will see that the production costs of Korean films are much cheaper than Vietnamese films today.
If The bride of a wealthy family Director Vu Ngoc Dang invested heavily in many designer costumes and luxurious settings... Suddenly won the lottery almost only focused on filming in one setting, no expense on costumes, no expense on special effects.
The number of characters is small, only revolving around 6 main characters and the supporting line adds about 10 people.
In addition to the charming comedy, the key element that helps Suddenly won the lottery The big winner in the Vietnamese market is the "trendy" Vietnamese subtitles, easy to understand, easy to make people laugh and close to Vietnamese audiences.
This fever causes Tran Thanh and Hari Won had the opportunity to meet director Park Gyu Tae, the two male leads Go Kyung Pyo and Lee Yi Kyung and the actors and crew. Suddenly won the lottery in Ho Chi Minh City.
This year, there are two Korean comedies that also dominated the Vietnamese box office. Handsome feels wrong (57 billion VND) and Laughter across borders (nearly 50 billion VND after one week in theaters, surpassing the opening revenue of Suddenly Winning the Lottery).
Both demonstrate the screenwriter's sophistication in capturing the audience's psychology, bringing easy-to-watch, easy-to-feel stories that make viewers laugh freely while avoiding clichés thanks to the clever integration of meaningful messages.
The charming comedy pieces are cleverly and densely integrated, from dialogue, situational comedy to physical comedy, continuously leading the viewers' emotions. Thanks to that, the atmosphere of the two films always maintains a lively atmosphere, not letting any moment become quiet.
In general, although initially not highly appreciated for its commercial potential due to little promotion and having to compete with many big rivals in theaters, Korean comedy films still maintain a stable appeal over time in Vietnam.
What are the opportunities for Vietnamese comedy films?
Vietnamese comedies have a great advantage in language, culture and everyday stories that are close to domestic audiences.
Movies like Get pregnant wife back, Sister Thirteen, I am your grandmother . Meet the pregnant woman again Haha Super cheat meets super fool Each was successful because it exploited comedic situations from real life, easily touching the audience's emotions.
However, until now, no film has been able to "take the Vietnamese box office by storm" like comedy films. Suddenly won the lottery of Korea.
Explain this, Director Luk Van shared: "For me, comedy is the most difficult genre, because although laughter is used to entertain, the filmmaker must be subtle, imaginative and have a sense of humor to make the audience feel that laughter is graceful and not meaningless.
Depending on the audience, filmmakers can cleverly incorporate hidden meanings into humorous pieces, helping viewers not only laugh but also feel curious and thoughtful after watching.
So in Vietnam, there is no script, actor or director who makes comedy films that make the audience "convinced" like Korea.
Luk Van believes that although current Vietnamese comedies are not as good as Korean ones, most of them carry positive messages, serving the entertainment needs of the mass audience.
But if Vietnam wants to develop further in the future, it needs a lot of time to cultivate and learn a lot from the international market.
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