SABECO launches a series of activities to celebrate '150 years of Heritage Rising'

Panoramic view of the performance stage of the "Heritage Night" event. (Source: SABECO )

“Heritage Night” is a series of cultural and community entertainment events organized by SABECO to honor SABECO’s 150-year heritage journey and spread the spirit of solidarity and aspiration to rise up with the country. The series of events was held in 5 provinces and cities including Ho Chi Minh City, Vinh Long, Khanh Hoa, Dak Lak and Hanoi , lasting from September 12 to November 19.

At the first “Heritage Night” held in Ho Chi Minh City, SABECO brought a combination of interesting experiential activities in 5 areas arranged around the event campus, giving participants the opportunity to learn about sustainable development goals through meaningful community projects and activities implemented by SABECO.

In addition, attendees will also have the opportunity to directly interact and discover the inspirational stories behind familiar brands such as 333 Beer, Saigon Beer, Lac Viet Beer - beer flavors associated with the lives of millions of Vietnamese consumers.

The “150 years of heritage” area features an exhibition space about the 150-year heritage journey of the Vietnamese beer industry, along with SABECO’s special historical milestones throughout its development journey.

The “Heritage Rising” area features experiential spaces from three iconic SABECO brands, including:

Attendees interact with activities at the event. (Source: SABECO)

333 Beer – “The iconic symbol of all time”, a brand that has been associated with many generations, now continued with the spirit of constant innovation. The heritage story of 333 is uniquely recreated with a giant beer tank model, along with a space to enjoy the original flavor of 333 Beer, and the smooth taste of 333 Pilsner Beer.

Saigon Beer – “The symbol of solidarity reaching high”, with the brand story expressed through the “The symbol of solidarity reaching high” exhibition wall displaying the “Iconic Stones” collection made from Saigon Beer, inspired by the ice factory where SABECO’s heritage originated, and the Vietnamese culture of drinking beer with ice. These symbolic stones represent the achievements of the 6 pillars related to SABECO’s sustainable development.

Lac Viet Beer – “Symbol of optimistic progress”, a beer brand born as a symbol of Vietnamese optimism, nurturing the belief in a bright future. Lac Viet Beer is a golden mark on the 150-year journey of “Heritage rising high”, proudly bringing the Vietnamese beer brand to the world with three prestigious international gold awards.

The “Heritage Preservation and Responsibility” area introduces SABECO’s sustainable development pillars, along with information about green projects for the environment and community that the company has been implementing.

Mr. Lester Tan, General Director of SABECO, spoke at the event. (Source: SABECO)

Here, SABECO also installed automatic can and bottle recycling machines to raise awareness of waste classification and encourage people to recycle packaging properly.

The “Heritage of the Elite of Brewers” area honors SABECO’s team of brewers, along with prestigious international awards and achievements that affirm the product quality and pride of SABECO.

The “Connecting with the Community” area – a place to celebrate connection and sharing with many interesting interactive activities. This space offers opportunities for guests to participate in bonding physical games, enjoy local cuisine, and enjoy music with performances from singer Minh Hang, Chillies band, rapper Lil Wuyn, and DJ Amy. All combine to create a space of connection and bring exciting entertainment moments to everyone.

Source: https://baoquocte.vn/sabeco-khoi-dong-chuoi-hoat-dong-ky-niem-150-nam-di-san-vuon-cao-327535.html