Throughout its development, SABECO has become a familiar image associated with the lives of Vietnamese people. Iconic beer brands such as 333 and Saigon Beer are not only beloved flavors, but also marks associated with many daily moments, reunions and important national festivals. Originating in 1875 at a small ice production facility serving the thirst of Southern Vietnam, SABECO has continuously grown, inherited the pioneering spirit to overcome many transformations, and wrote a lasting legacy.
Not only a witness to the country’s transformation and progress, SABECO today has become a companion of Vietnam – a brand with a pioneering spirit, aspiration to rise, representing national pride, innovation and progressive Vietnamese identity. With the largest team of Vietnamese brewers in the country – people who have a deep understanding of local tastes and are committed to bringing international quality standards with a strong Vietnamese flavor – SABECO is proud to be a national brand built by the hands and passion of Vietnamese people.
The “150 Years of Heritage Rising” campaign is SABECO’s tribute to the beer industry’s heritage and the brand’s deep connection with the Vietnamese people, and a strong affirmation of its commitment to continue accompanying the country towards a prosperous future.
Celebrate the Journey of Rising High with the Country
Within the framework of the campaign, SABECO brings many meaningful activities to spread inspirational stories about the spirit of rising together, while creating a strong connection with local communities across the country. The highlight of which is the initiative "Heritage Journey" - a special journey symbolizing connection and sharing, organized with the goal of spreading the story of SABECO's 150-year heritage closer to local people in the provinces where SABECO has been and is attached, so that each stop is not only an event, but also an opportunity for the community to share pride and aspirations to rise.
The “Heritage Journey” will last for two months and go through 09 locations across the country. Starting in Ho Chi Minh City – the foundation for SABECO’s heritage journey – the journey will continue to Can Tho, Vinh Long, Vung Tau, Dak Lak, Khanh Hoa, Binh Dinh, Nghe An and stop in the capital Hanoi , closing a journey connecting local communities from South to North.
Along with the “Heritage Journey”, the “Heritage Night” event series will be organized by SABECO in 5 key cities and provinces including Ho Chi Minh City, Vinh Long, Khanh Hoa, Dak Lak and Hanoi. These are not only community cultural and entertainment events, but also an opportunity for local people to further explore the SABECO brand heritage through vivid experiences, emotional display spaces about the development journey and community projects that SABECO has been pursuing. In addition, the “Heritage Night” event series also brings many interesting interactive activities where attendees can enjoy and connect with iconic brands such as 333, Saigon Beer, and Lac Viet Beer – flavors associated with the lives and pride of Vietnamese people.
The initiatives “Heritage Journey” and “Heritage Night” not only honor the long-standing heritage values of SABECO, but also carry a larger mission: to connect communities across all regions and spread the spirit of striving together.
Strong Commitment For A High Future
Also within the framework of the campaign, SABECO announced the National Honor Award initiated and implemented by SABECO in collaboration with Dai Doan Ket Newspaper, under the direction of the Central Committee of the Vietnam Fatherland Front. The award was organized to honor 150 silent heroes across the country - ordinary people who have made positive contributions to the development of Vietnam, while clearly demonstrating the spirit of resilience, solidarity, and aspiration for progress that SABECO always pursues. Among them, the 15 most inspirational stories will be voted for online by the public nationwide on the official website of the award, to widely spread the humanistic values and aspirations of the Vietnamese people.
Mr. Vu Van Tien, Member of the Presidium, Head of the Propaganda Department of the Central Committee of the Vietnam Fatherland Front, shared: “The Vietnam Fatherland Front shares the same vision with SABECO in recognizing and honoring the silent contributions of Vietnamese people across the country. This award is a meaningful activity to spread simple and noble examples in the community, arouse good human values, and inspire the young generation to work together to build a more progressive and better society. We believe that this initiative will be widely spread, contributing to nurturing cultural beauty, responsibility and solidarity in the community.”
This award is a testament to SABECO’s strong commitment to supporting the country’s development goals through practical actions towards the community. With 6 award categories linked to SABECO’s sustainable development pillars, the “Honoring the Torchbearer” award symbolizes the continuation of the legacy of previous generations, while also creating momentum for the country’s new steps forward in the future.
Mr. Lester Tan – General Director of SABECO shared: “From tradition to innovation, SABECO’s legacy is built on pioneering spirit, innovation, and commitment to contributing to the community. The campaign ‘150 Years of Heritage Rising’ is SABECO’s gratitude for these values and demonstrates our pride in our long-standing heritage, while affirming our commitment to join hands to create a sustainable future for Vietnam. The campaign also reflects SABECO’s aspiration to rise with the country, because the spirit of companionship is the factor that makes SABECO, is the driving force for development and is the inspiration for us to constantly move towards a bright future, not only as an industry-leading enterprise, but also as a brand representing the pride and spirit of Vietnam.”
Source: http://www.sabeco.com.vn/truyen-thong/tin-tuc-su-kien/sabeco-ky-niem-dau-moc-150-nam-ton-vinh-di-san-ghi-dau-tien-trinh-cua-dat-nuoc-kien-tao-tuong-lai-khong-ngung-vuon-cao
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