Digitalizing Yen Binh tourism, a breakthrough in Yen Bai tourism development

Yen Binh is famous for Thac Ba Lake, one of the three largest artificial lakes in Vietnam, known as "Ha Long on the mountain". With more than 1,300 large and small islands and a diverse ecosystem, Thac Ba is not only an ideal destination for ecotourism activities but also an ideal place to develop resort tourism, water sports and cultural exploration. Besides, Yen Binh also possesses many unique cultural heritages, especially traditional festivals and the beauty in the lives of the Tay, Dao and Nung ethnic communities.

However, like many other localities, Yen Binh has faced difficulties in promoting tourism , especially in reaching tourists on digital platforms. Realizing this, the district government has quickly deployed digital solutions to increase its presence on the Vietnamese and international tourism map.

Digitalization: Leverage for tourism development

Digitalizing the tourism industry in Yen Binh begins with the construction of digital databases on destinations, services, and tourism products. The local government has deployed a digital map system, helping tourists easily look up information on tourist attractions, travel routes, and support services such as motels, homestays, and restaurants.

In addition, Yen Binh also focuses on building mobile applications that provide comprehensive information on tourism activities. These applications not only support information searching but also integrate features such as ticket booking, online booking, electronic payment and service evaluation. This convenience helps visitors save time and at the same time enhance their experience in Yen Binh.

Promoting tourism on digital platforms

One of Yen Binh’s key strategies is to promote its tourism image through social media platforms and digital media channels. Local Facebook, YouTube, and Instagram pages are constantly updated with information about festivals, events, and prominent destinations, attracting the attention of a large number of tourists, especially young people.

Yen Binh District also organizes online promotional campaigns in conjunction with KOLs, travel bloggers, and photographers to spread the image of Yen Binh's nature and people to the community at home and abroad. The use of short videos and high-quality images on TikTok and Instagram platforms not only helps Yen Binh become more lively in the eyes of tourists but also creates a positive ripple effect, attracting many people to explore.

Benefits of digitalizing tourism

Digitalization has brought significant benefits to Yen Binh tourism industry. Firstly, the application of digital technology helps the locality reach a large number of potential tourists across the country and internationally. Online platforms not only help promote effectively but also make it easier for tourists to learn and plan their trips.

Second, digitalization supports the optimization of tourism management. Through digital data systems, local authorities can monitor and coordinate tourism activities more effectively, thereby minimizing problems of overcrowding and environmental protection. Moreover, technology also helps to closely connect stakeholders, from tourism businesses, local people to management agencies, creating a sustainable tourism ecosystem.

Third, the presence of digital applications and technology has enhanced the tourist experience in Yen Binh. With utilities such as digital maps, cashless payments, and transparent information, tourists not only feel convenient but also more secure when exploring this land.

Digitalizing tourism is an inevitable and sustainable direction, helping Yen Binh effectively exploit its tourism potential and improve its position on the Vietnamese tourism map. With continuous efforts in applying technology, Yen Binh is gradually asserting itself as a modern and attractive tourist destination, while contributing to promoting the socio-economic development of the district and the whole Yen Bai province./.

Source: https://mic.gov.vn/so-hoa-du-lich-yen-binh-dot-pha-trong-phat-trien-du-lich-yen-bai-197241231110001403.htm