Training on Digital Transformation in Marketing and Sales Communications for the Collective Economic Sector

On the morning of March 13, the Provincial Cooperative Union organized a training course on "Digital transformation in marketing and sales communication activities for the collective economic sector" for members of the Steering Committee for collective economic development at the provincial, district and city levels.

At the training class, students were shared, exchanged and discussed by lecturers on issues such as: Basic principles of digital marketing; Marketing strategy; Logo and banner design tools; approaching Facebook, Fangage, Facebook Ads and practicing creating Fanpage.

Through the training content, students will have marketing strategies, promotion methods, product and service development in the current technology market, helping cooperatives operate effectively in the future. At the same time, students will be provided with knowledge about digital transformation, digital transformation technologies, design thinking in digital transformation, digital transformation roadmap and digital transformation application in production management, helping cooperatives operate effectively in the future.

After the training course, the trainees visited some cooperative models that have done well in marketing, sales communication, and promoting digital transformation in Hoa Binh province.

Tien Dat - Minh Duong

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