Ethnic minority youth in Ha Giang apply 4.0 technology to promote products

In Quan Ba ​​District ( Ha Giang ), digital transformation is being promoted through training and guidance courses so that young people do not stay out of this trend. [caption id="attachment_603942" align="aligncenter" width="768"] Many cooperatives in Ha Giang province livestream to introduce and promote products.[/caption] Digital transformation is one of the important tasks, contributing to the effective implementation of the National Target Program on socio -economic development in ethnic minority and mountainous areas. In the National Target Program, digital transformation belongs to Sub-project 2 of Project 10: Applying information technology to support socio-economic development and ensure security and order in ethnic minority and mountainous areas. In recent years, Nam Dam Community Cooperative (Quan Ba ​​district) has developed online sales, thereby helping the cooperative increase sales and overcome difficulties due to the impact of the COVID-19 epidemic. Ms. Ly Ta Den - Director of Nam Dam Community Cooperative - said that on average, each month, the cooperative sells about 200 orders through e-commerce platforms with a revenue of about 500 million VND/year. Accordingly, the cooperative promoted more than 20 products from local medicinal herbs such as: dom root extract, nasal spray, Dao ethnic bath water, ginger tea, artichoke extract, essential oils... " After participating in training courses on sales on e-commerce platforms organized by the District Youth Union, we learned how to sell online, serve customers, how to package products, handle complaints from customers, sales strategies, marketing... Thanks to that, the cooperative's products are increasingly trusted by consumers everywhere, the number of orders is also gradually increasing ", Ms. Den informed. Not only do cooperatives participate in promoting local products on social networks, union members and youth in Quan Ba ​​district also keep up with digital transformation. Many union members and youth apply 4.0 technology to promote local products, culture and customs. Ms. Chao Thi Lan - a member of the Cao Ma Po commune youth union - besides her job as a teacher and Secretary of the Youth Union, she also participates in online sales on Facebook. The item she sells is a precious medicine of the Dao ethnic group used for postpartum women. Thanks to the application of social networks to sell products, the medicine of the Dao ethnic group has been known and trusted by consumers in many provinces and cities. Currently, the whole Quan Ba ​​district has 28 products that have achieved OCOP star at the provincial level. Of which, 5 products have achieved 4 stars, 23 products have achieved 3 stars, mainly in the group of food, medicinal herbs, souvenir products and tourism services. After being recognized, the market and product consumption network of OCOP products have been expanded to many provinces and cities across the country. Some exported products are increasingly trusted by consumers. Contributing a significant part to the promotion of local products is that union members and youth have applied 4.0 technology to advertise specialty products and craft villages associated with advantages in production conditions, raw material areas and traditional culture to increase product value. According to Mr. Vien Xuan Tung - Secretary of Quan Ba ​​District Union, to support union members and youth in applying digital transformation to start-ups and business production, the District Union has coordinated with agencies to organize training for union members and youth on promoting local agricultural products and OCOP products in the area. At the same time, learn more about e-commerce platforms to guide union members, youth and people to open online booths on digital platforms. [caption id="attachment_603941" align="aligncenter" width="768"] Youth Union members of Quan Ba ​​district participated in a digital transformation training course organized by the District Youth Union.[/caption] The Secretary of the Quan Ba ​​District Youth Union assessed that this is a practical solution to contribute to increasing income for people in ethnic minority areas, improving the effectiveness of the National Target Program on socio-economic development in ethnic minority and mountainous areas in the locality. The application of new technologies such as electronic trading floors, electronic payments, smartphones and the internet creates many opportunities for ethnic minorities to expand their markets and production and business activities. Connecting ethnic minority businesses with other businesses, with government representatives and experts creates conditions for innovation, helps make a difference and accelerate poverty reduction in the locality.