CES said 1,115 Chinese companies have registered to attend, up 126% from the 493 companies that participated in 2023.
ByteDance and its subsidiary TikTok, along with major hardware brands from last year like TCL and Lenovo, have registered their US office addresses. Even Alibaba Group Holding has a presence through a Singapore-based subsidiary.
The strong showing from China marks a stark reversal from 2023, when Beijing had just reopened but failed to lift restrictions quickly enough for tech companies to register for the event in the first week of January.
“Some of the biggest names in China have signed up,” said John Kelley, vice president and director of CES programs at the Consumer Technology Association (CTA). “But the overwhelming majority are smaller companies.”
Artificial intelligence (AI) is expected to be a major trend at this year's exhibition, along with smart homes, green technology and electric vehicles.
Even smaller companies are promoting the use of AI. Govee, a Shenzhen-based smart lighting system maker, promotes the use of AI to create lighting for specific moods.
The return of China’s tech giants comes amid geopolitical tensions that have barely abated since last year. Top US and Chinese leaders met in November 2023, but there has been no significant policy shift around technology export restrictions.
Meanwhile, according to CES organizers' rules, Chinese companies on the US entity list will not be able to participate in the event, including drone maker DJI and several other semiconductor companies.
(According to SCMP)
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