Why is 'Tao Quan' criticized as bland but still always sells out?

Tao Quan debuted to the audience in 2003 in the form of a comedy skit under the program Meeting at the End of the Year . The skit featured many famous artists at that time such as People's Artist Quoc Truong, Cong Ly, Xuan Bac...

The skit simulates a working session in Heaven with the Jade Emperor as its leader. Here, the Kitchen Gods will report to the Jade Emperor about the events that happened in the lower world during the past year and await instructions to carry out work in the coming year.

Tao Quan has received positive feedback from the public since its debut. After the first episode, Tao Quan ’s “Heavenly Court” has gradually changed, even from a Tao Quan skit to the “soul” of the Year-End Meeting.

However, in recent years, Tao Quan has faced many mixed opinions every time it was released to the audience. Many people think that the program is getting “bland” and less attractive. There have been suggestions that Tao Quan should be abandoned and replaced with a newer program.

However, at the end of each year, the topic of Tao Quan is still of great interest and discussion to many people. And the interesting thing is that although in recent years, Tao Quan has been continuously criticized as “bland”, “boring”, “should be abandoned”…, the situation of hunting for tickets to watch the program’s recording is still very exciting.

For example, as early as January 2024, groups have appeared to buy and sell tickets to watch the recording of the Tao Quan program. Even though the program's organizers have not yet set a specific recording time and ticket model, these groups have been actively operating with "firm" promises that tickets will be available before January 20.

Transactions for buying and selling tickets to watch the 2024 Tao Quan recording are rampant on social networks.

The closer to the 2024 Tao Quan recording date, the more tickets are advertised and "closed" on groups selling tickets for the program with prices ranging from several million to tens of millions of VND per pair of tickets. Not only that, some scammers also design fake tickets for transactions, causing confusion for those looking for tickets to watch the Tao Quan recording.

Faced with this situation, VTV had to issue a warning: "All information about tickets to watch Tao Quan 2024 being sold on social networks is inaccurate. Viewers need to be careful when looking to buy. Also, once a deposit is made, the money will be lost from the account and no one can guarantee whether or not they will receive the tickets."

Many people criticize "Tao Quan" as "bland and stupid"... but tickets to watch the show's recording are still popular.

During the filming days, right at the Vietnam-Soviet Friendship Cultural Palace, the ticket scalping situation was extremely bustling. So why was there such a "perverse" situation?

First of all, it must be mentioned that Tao Quan is a program that is more than 20 years old, and appears at a special time - when the year ends and Tet begins.

With more than 2 decades of association with the Vietnamese people in the sacred moment of transition from the old year to the new year, Tao Quan can be considered a friend, a spiritual food for many generations of Vietnamese people. For many people, Tao Quan is like a part of the typical flavor of Tet.

That's why people watch Tao Quan as a way to enjoy and wait for the new year.

Audiences are excited to hunt for tickets to watch the recording of "Tao Quan" for many reasons.

Not only that, watching the recording of Tao Quan also gives the audience a very special feeling, completely different from watching it for free on TV on New Year's Eve.

Normally, Tao Quan will have 2-3 recording sessions taking place about 2-3 weeks before the broadcast. Tickets to watch the recording of Tao Quan are often given by the program's organizers to sponsors, actors participating in the performance in the program, support units... The production unit does not sell tickets. Therefore, owning a Tao Quan ticket has a special meaning to many people. This has become one of the reasons why tickets to watch the recording of Tao Quan are enthusiastically sought after.

The show still has a certain appeal to the audience.

In addition, the artists appearing in the program are all veteran names, when watching the recording of the program, the audience will directly "meet" these famous characters. This is also the point that creates the attraction for tickets to watch the recording of Tao Quan.

Tao Quan is basically still a comedy show performed on stage. When watching live, the audience will have a more special feeling. Not only that, the live show on stage will have more complete content than the post-production that has been edited to broadcast on New Year's Eve.

It can be seen that, despite many mixed opinions about the program's content, Tao Quan still has a certain appeal in the hearts of the audience.

An Nguyen

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