Surpassing a series of major brands from markets such as Japan, China, Australia, New Zealand, Hong Kong, Singapore and India, VinFast has affirmed its influence with 6 prestigious awards at the APAC Effie Awards, the award known as the gold standard for measuring communication and marketing effectiveness to help promote business performance.
VinFast is the only Vietnamese brand to win two of the most important awards of the year, including the Second Prize in the Brand of the Year 2025 category and the Third Prize in the Marketer of the Year 2025 category. This is a great recognition of VinFast's tireless efforts in creating, building and developing the brand, thereby bringing positive values to the community.
With the Gold Award in the category of Automotive Brand with communication campaign, creative ideas impacting business index (Automotive), VinFast was assessed to have made history with the VF 3 model. After only 66 hours of opening early deposit in the Vietnamese market, VinFast recorded 27,649 car registrations and marked an unprecedented record in the domestic market. The award council described this as "66 hours of turning expectations into history".
With the Gold Award in the Shopper and eCommerce marketing category, VF 3's historic success also comes from its pioneering sales methods. For the first time in Vietnam, automobile products are traded on e-commerce platforms and orders are closed through livestream sessions coordinated by key opinion leaders (KOLs).
With the Asia Pacific Brands award, VinFast is assessed to have successfully created a breakthrough product and brand story, not only in Vietnam but also across the region.
With the Marketing Disruptor award, the VF 3 launch campaign broke conventional norms, using innovative and unconventional marketing methods, thereby attracting unprecedented attention from the public.
Ms. Duong Thi Thu Trang, Deputy General Director of Sales and Marketing of VinFast globally shared: “We are extremely proud and honored that VinFast was honored at a prestigious award such as the APAC Effie Awards. These awards are not only a recognition of the vision and creativity of the VinFast team, but also a motivation for us to continue to pioneer, bring breakthrough products, and lead consumers in the green transportation revolution globally”.
VinFast continues to affirm its position as a global automobile manufacturer. In Vietnam, the car company has continuously maintained its market leadership, continuously introducing new product lines to meet the diverse needs of customers. In Indonesia, after less than a year of launch, VinFast quickly created a strong attraction when the VF 3 model was honored at two of the most prestigious automobile awards in the market, such as "Most impressive electric vehicle rookie" voted by Carvaganza Magazine and "Best family car" by Autofun Magazine. Not stopping there, VinFast has also continuously affirmed its brand mark in many other international markets such as India, the Philippines, the Middle East, Europe and North America, gradually consolidating its leading position on the journey to conquer global consumers.
The prestigious awards within the framework of the APAC Effie Awards once again affirm VinFast's role in shaping and leading the green transformation revolution in the Asia- Pacific region, as well as in the world. With a diverse product range and an inclusive ecosystem, the car company is still strongly consolidating its leading position in the automobile market in Vietnam, continuing to rapidly expand in international markets through developing a network of dealers and service workshops, and perfecting global production capacity./.
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About the APAC Effie Awards
The APAC Effie Awards are part of the prestigious global Effie Awards system, founded in the US in 1968. With the goal of leading, inspiring and spreading excellent standards of marketing effectiveness, the Effie Awards create a prestigious playground to honor breakthrough advertising campaigns. Currently, the Effie Awards are present in more than 50 countries and are considered the gold standard of the media and marketing industry.
About VinFast
VinFast is a subsidiary of Vingroup, one of the largest private corporations in Vietnam. VinFast is an all-electric car company with a mission to make electric cars more accessible to everyone.
VinFast's product range ranges from electric SUVs, electric bicycles, electric scooters to electric buses. The company is entering the next phase of development through the rapid expansion of its global distribution and dealer network and the strengthening of its production capacity, focusing on key markets in North America, Europe and Asia. Learn more at https://vinfastauto.us
Source: https://vinfastauto.com/vn_vi/vinfast-dai-thang-tai-giai-thuong-apac-effie-awards-2025
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