Touched by the 'simple touches' in Truc Nhan's new MV

At the beginning of the MV, Truc Nhan makes the audience's heart flutter with the open question "They are relatives but are they really close?". Next, the male singer appears in a bustling studio with colorful scenes. The owner of the hit "Sang Mat Chua" transforms into a handsome photographer with a calm demeanor.

Compared to previous MVs, this time Truc Nhan brings a completely new image with three no's: no rebellion, no weirdness and no following trends.

Touched by the 'simple touches' in Truc Nhan's new MV - 1 — Simple image of Truc Nhan in new MV.

The male singer chose to exploit the story of family love with a simple, everyday perspective. The story is about a photographer whose mission is to take souvenir photos for families. Despite trying to support the characters and being meticulous in every stage of the staging, Truc Nhan is still not satisfied with the photos taken.

In the end, the male singer was forced to stop the photo shoot and take time to think about the reason and solution. Truc Nhan seemed to realize that fathers and children, mothers and children rarely interact and show loving gestures in real life. Therefore, when standing in front of the lens, they appeared extremely confused and shy. This interrupted the working process and the photos became awkward and lacked authenticity. From here, he suddenly came up with the idea of using jewelry to help the characters act more naturally.

When children directly put bracelets, watches… on their fathers and mothers, there are unintentional “touches” between fathers and children, mother and children. “Unexpectedly”, familiar and affectionate feelings suddenly seep in, rushing back through “simple light touches”.

Touched by the 'simple touches' in Truc Nhan's new MV - 2 — Truc Nhan's MV carries a meaningful message.

The emotional rhythm of the MV gradually increases as it records the scene of the boys and girls choking and looking blankly at their father's calloused hands, their mother's hunched shoulders, her wrinkled face and her hair with many silver strands.

Sometimes, people are so busy pursuing their livelihood that they do not realize that the time of their loved ones is limited. The evidence is the traces of time that have been imprinted on the bodies of their parents. Every simple handshake and hug has now become precious to fathers and mothers. It is their secret desire to be close to and love their children as they took care of them when they were young. However, these simple things have become luxuries in a life full of chaos and worries.

Continuing to promote his vocal strengths, Truc Nhan takes listeners to an emotional space with his characteristic humming style. His soaring voice and simple lyrics leave many ups and downs in the hearts of the audience. Not flowery or polished, but the lyrics contain many thoughts of generations with deep meanings about family love.

In particular, the chorus "Touching hands, touching hands, stroking sideburns, seeing the mark of time on the shoulders. Touching hands, touching hands, soothing the back, seeing each other closer and loving each other for a lifetime..." is repeated over and over again, combined with silences, stirring up many thoughts for the audience. Truc Nhan also cleverly transformed proverbs into musical material with the catchy lyrics "Learning to eat, learning to speak, learning to pack and bring home. Learning to love, learning to care for people"...

Touched by the 'simple touches' in Truc Nhan's new MV - 3 — Truc Nhan plays the role of a photographer in the new MV.

It is known that the MV "Cham gan them thuong " is the music product that Truc Nhan accompanies with the campaign "Deo càng ngon, cham nhieu thuong". Realizing that in the non-stop cycle of modern life and partly due to the personality traits of East Asian culture, there is a gradual lack of "touch" in gestures and emotions, this campaign aims to connect in the true sense of gestures, spirit, and emotions to shorten the distance and strengthen the solidarity of family members.

As part of the above campaign, the MV sends a meaningful message for everyone to cherish the moments when they are close to their loved ones, which can be a hug, a handshake, a hair stroke or a back rub,... "The most wonderful thing about touching is that we get closer, love more. Let's join Nhan to touch really close, love really love with our loved ones" - Truc Nhan confided.

MV "Touch closer, love more" by Truc Nhan

Linh Lan

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