28Unique podcast achieved impressive interactions as soon as it was launched

Every time it's on air, it's trending on TikTok

28Unique was founded by Channel 28 Entertainment Joint Stock Company. The debut series of 28Unique podcast is called “I love my parents” with the appearance of “beauty queen boss” Pham Kim Dung in the first episode.

Youtube channel 28Unique has 518,000 subscribers in just 2 weeks.

Up to now, 28Unique's fanpage has received more than 1.3 million likes, short videos posted on channels on the TikTok platform also have millions of views and thousands of comments.

Content cut from 28Unique's viral podcast on TikTok platform with many videos with millions of views.

Approaching old problems from a new perspective

Besides the advantage of launching at the right time when the podcast content trend is exploding, 28Unique's attraction also comes from the serious and methodical investment from idea to implementation, prestigious hosts and guests.

Referring to parent-child relationships with an interesting approach, 28Unique's podcast "I love my parents" brought both profound and practical sharing from special guests.

“ I love my parents” does not put the parent-child relationship on the scale to discuss and dissect “what parents should do, what children should be like ”, or ask the question “how parents have sacrificed for their children”.

Despite being an extremely skillful CEO and the "mother" of a group of beauty queens, "Aunt Dung" (right) and her husband always learn to understand their children's psychology every day to take care of them properly at each age.

28Unique's podcast tells everyday, familiar stories and calls it a journey of learning and growing together between parents and children.

The program's guests are parents who work in the cultural and artistic fields, have successful personal careers, and at the same time balance family life very well.

The audience will hear stories, thoughts and opinions of guests on the process of raising, learning and “growing up” with their children; as well as experiences in building and strengthening family relationships. The message of “understanding” is the key to “loving” has been skillfully conveyed.

Beautiful Thanh Ngoc gives her children a completely comfortable childhood, without any guidance.

Community-oriented podcast channel

Theanh28 launched 28Unique with the determination to develop quality, exclusive, highly creative content. According to research, in addition to “Con thuong ba me”, 28Unique is currently producing many other series, expected to air in the near future.

This podcast channel will provide in-depth knowledge, exploiting new issues in the fields of finance - investment, beauty, travel , or topics about Tet, holidays that are meaningful to Vietnamese people.

This year, 28Unique will also appear in many social projects and major events as a producer and organizer.

With the goal of becoming a unique and prestigious information channel for the mass audience, 28Unique said it will strive to invest in information quality as well as new perspectives, in order to provide comprehensive information about life, creating positive influences on the community, especially the youth.

Minh Anh

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