Apple sets high expectations for iPhone Fold sales

Rather than the long-awaited ultra-thin iPhone Air, Apple is placing high hopes on a new product.

Expected to debut next year, the foldable iPhone has not only Apple but also the tech community eagerly waiting. This is clearly shown with Apple when the company has increased its sales forecast for this revolutionary product model.

iPhone Fold is the smartphone model that consumers are waiting for

PHOTO: APPLEINSIDER

Despite some experts saying that Apple was late to the foldable smartphone market, Apple is still optimistic about this product. Specifically, analyst Ming-chi Kuo said that Apple has adjusted its sales estimates for the foldable iPhone (tentatively called the iPhone Fold) to become the brand's second or third best-selling iPhone model. The specific numbers are as follows:

• 2026: Increase from 6 - 8 million units to 8 - 10 million units.
• 2027: Increase from 10 - 15 million units to 20 - 25 million units.

Why Apple is confident with iPhone Fold sales

The adjustment suggests that Apple expects iPhone Fold sales to double due to demand from high-end customers. If it reaches 10 million units sold by 2026, the iPhone Fold will be considered a huge success, even in the still-developing foldable smartphone segment.

More specifically, Apple expects to sell 25 million iPhone Folds by 2027, showing that the company believes the market is ready to accept foldable smartphones as a mainstream trend. The company is betting that the product will help "revive" this market.

Before the iPhone Fold is launched, Apple will rely on iPhone 17 series sales

PHOTO: PHONEARENA

However, the biggest challenge for the iPhone Fold remains the price. Current foldable devices are often much more expensive than traditional smartphones, and Apple is not known for its affordable prices. Competitors in this segment also cost over 2,000 euros.

Still, consumer interest is growing. If Apple can deliver an attractive design, durability, and a brand-specific ecosystem, many will be willing to invest in this new product.

The iPhone Fold is expected to be part of the iPhone 18 lineup, with an ultra-thin design inspired by the iPhone 17 Air. It will definitely be one of the most talked about products of the next decade.

Source: https://thanhnien.vn/apple-dat-ky-vong-lon-cho-doanh-so-iphone-fold-185250904140704481.htm