The press contributes to the sustainable development of agriculture and rural areas in the capital.

On the afternoon of January 14, the Hanoi Department of Agriculture and Rural Development held a conference to summarize information and propaganda work in 2024 and deploy tasks in 2025.

The press reflects promptly and comprehensively on agriculture , farmers and rural areas in Hanoi.

According to the report of the Hanoi Department of Agriculture and Rural Development, in 2024, the city's agricultural production has made efforts to overcome difficulties and promote advantages with a growth rate of 2.52% over the same period in 2023 (ranked 2nd among the northern provinces and cities). The total production value of the agricultural sector reached 66,373 billion VND, an increase of 12.35% compared to 2023. Agricultural and forestry product exports exceeded the threshold of 2 billion USD, of which agricultural products and food reached 1.46 billion USD, an increase of 33.8% compared to 2023.

Secretary of the Hanoi Party Committee Bui Thi Minh Hoai and city leaders presented flowers to congratulate the Hanoi Department of Agriculture and Rural Development on the occasion of the 70th anniversary of the establishment of the Hanoi Department of Agriculture and Rural Development and receiving the First Class Labor Medal.

New rural area construction continues to lead the country, with the number of advanced new rural districts, advanced new rural communes, and model new rural communes all exceeding the planned target and finishing 1 year ahead. The number of OCOP products exceeded the planned target, finishing 1 year ahead, continuing to lead the country.

The first two craft villages of Hanoi as well as of Vietnam, Bat Trang ceramic village (Gia Lam district) and Van Phuc silk village (Ha Dong district) have become members of the World Network of Creative Craft Cities.

To achieve the above results, it is impossible not to mention the active cooperation of the Central and Hanoi press agencies in widely propagating the city's agricultural sector. Propaganda activities have helped farmers and businesses promptly grasp the Party's guidelines and policies, the State's policies and laws in agricultural development and new rural construction; raise people's awareness in production and consumption of safe agricultural products; timely information on consumer markets; new scientific and technological advances, chains linking from production to product consumption, etc.

Director of Hanoi Department of Agriculture and Rural Development Nguyen Xuan Dai speaks at the conference. Photo: Anh Ngoc

In 2024, the Department of Agriculture and Rural Development coordinated with central and Hanoi stations such as Vietnam Television, Voice of Vietnam, Hanoi Radio and Television... to produce 227 programs, 177 reports, special topics, and news bulletins. Coordinated with newspapers such as Hanoi Moi Newspaper, Vietnam Agriculture Newspaper, Today's Rural Newspaper, Economic & Urban Newspaper; Vietnam News Newspaper... to produce 103 special pages, special topics, 633 articles, 1 video clip to propagate agriculture and build new rural areas in Hanoi to promptly inform the policies of the Party, State and Hanoi city; introduce and propagate agricultural and rural activities in Hanoi. This activity has contributed to the success of the agricultural sector and the overall economic development of the city.

Speaking at the conference, Director of the Hanoi Department of Agriculture and Rural Development Nguyen Xuan Dai affirmed that the Central and Hanoi press agencies have produced many reports, news, and articles that reflect promptly, objectively, and comprehensively on agriculture, farmers, and rural areas in Hanoi. Most typically, through the propaganda work of Resolution 08/2023/NQ-HDND dated July 4, 2023 on Regulations on a number of policies to encourage agricultural development in Hanoi, many entities, organizations, and individuals operating along the value chain have accessed support policies and mechanisms; most notably, the support mechanism for mechanized machinery has helped raise the mechanization rate of rice planting in the city in 2024 to the highest level ever.

Or during the two storms (No. 2 and No. 3), the press agencies promptly intervened, closely followed and accompanied all activities and steps of the agricultural sector, localities, and each affected and damaged household and production area. Thanks to that, the agricultural sector had more basis to advise the City People's Committee to issue four major support programs, promptly restoring production.

Propaganda on social media platforms and technology press

At the conference, representatives of leaders of a number of central and Hanoi press agencies exchanged and contributed ideas to further improve information and propaganda work on Hanoi's agricultural sector in 2025 and the following years.

Deputy Editor-in-Chief of Economic & Urban Newspaper Nguyen Xuan Khanh speaks at the conference. Photo: Anh Ngoc

Suggesting the direction of propaganda, Deputy Editor-in-Chief of Economic & Urban Newspaper Nguyen Xuan Khanh said: propaganda work in the coming time needs to be innovated and upgraded to match the achievements, potentials and development advantages of the capital's agricultural sector.

For example, increasing propaganda through social networking platforms. Along with that, focusing on digitalizing agricultural products, in parallel with improving the skills of promoting and selling agricultural products, OCOP products of farmers and cooperatives through livestream on Facebook, Zalo, YouTube... and e-commerce platforms. With this solution, not only will the output of agricultural products be cleared, but it will also help farmers and cooperatives increase revenue and promote growth in the agricultural sector.

In addition, it is necessary to promote the fields of Hanoi's agriculture and rural development sector through technology press products, multimedia press such as: E-Magazine, Longform, Infographic... to reflect more vividly and richly, thereby attracting and meeting the increasing demands of readers.

"I propose that the Hanoi Department of Agriculture and Rural Development include the content of coordinating propaganda in the agricultural sector in 2025 by developing specific technology press and multimedia press products in terms of quantity, quality criteria, dissemination... in the annual plan. Thereby, contributing to further improving the effectiveness of propaganda, as well as removing difficulties and shortcomings in the actual implementation of the work of the capital's agricultural sector" - Mr. Nguyen Xuan Khanh proposed.

Deputy Editor-in-Chief of Vietnam Agriculture Newspaper Le Trong Dam speaks at the conference. Photo: Anh Ngoc

Acknowledging and absorbing the comments of press representatives, Director of the Hanoi Department of Agriculture and Rural Development Nguyen Xuan Dai hopes that press agencies will continue to accompany the capital's agricultural sector in propaganda work to achieve the best results.

According to Mr. Nguyen Xuan Dai, in 2025, Hanoi's agricultural sector will continue to restructure the agricultural sector in association with improving the quality of new rural construction and environmental protection, adapting to climate change. Prioritizing the development of high-tech agriculture, urban agriculture, ecology, clean agricultural production, organic agriculture, OCOP products; developing concentrated specialized areas, raw material areas for processing and export. Focusing on effectively implementing mechanisms and policies in the agricultural and rural sectors; at the same time reviewing, adjusting, perfecting, and supplementing mechanisms and policies to encourage agricultural development according to the Capital Law to attract organizations and individuals to invest in the agricultural and rural sectors in the city.

In 2025, Hanoi's agricultural and rural sector strives for a growth rate of 2.5% or higher; Total production value of agriculture, forestry and fishery reaches 70,000 billion VND; agricultural and forestry product exports reach 2.5 billion USD; by the end of 2025, the city will have 35 more communes meeting advanced NTM standards, 29 communes meeting model NTM standards; and be recognized by the Government as "The city completing the task of building NTM".

"The above tasks and goals not only require the determination of all cadres, civil servants, workers and employees in the city's agricultural sector, but also require the coordination and support of the central and city's news and press agencies in carrying out information and propaganda work," Mr. Nguyen Xuan Dai emphasized.

Source: https://kinhtedothi.vn/bao-chi-gop-suc-vao-su-phat-trien-ben-vung-nong-nghiep-nong-thon-thu-do.html