Competing with Huawei, iPhone in China has deep discounts

Apple's iPhone smartphone sales in China rose 40% in May 2024 amid competition with Huawei brand.

iPhone sales in China began to recover around March and jumped more than 50% in April. (Source: Reuters)

Smartphone sales in China have grown more than 13%, but foreign brands — of which Apple is the largest — have grown nearly four times faster, according to Bloomberg.

The latest figures from the China Academy of Information and Communications Technology show that foreign smartphones accounted for just over 5 million units of total smartphone sales in the country.

iPhone sales began to recover around March and jumped more than 50% in April. The growth was partly due to Apple and its Chinese retailers cutting prices since early 2024, in deals that ran through the key June 18 shopping festival.

Apple has suffered a double-digit decline in sales after losing market share to Huawei Technologies Co. The Chinese company is nearing the milestone of 1 billion consumer devices running its in-house operating system, showing that the US-sanctioned company is competing strongly with Apple in the premium segment.

Source: https://baoquocte.vn/canh-tranh-voi-huawei-iphone-tai-trung-quoc-giam-gia-sau-276761.html