Vietnamese music fever - Quang Ninh Electronic Newspaper

In recent days, a series of famous names in the Vietnamese music market have released new products one after another. The one dominating the “trending” race is Hieuthuhai.

Rap version Presentation by Hieuthuhai is leading the trending music list with more than 5 million views after 10 days on the YouTube platform. It has been a long time since an independent product in the Vietnamese music market has achieved such good results. Exactly from the milestone of the hit song Don't make heart Son Tung and Hieuthuhai's songs will create another Vietnamese music fever in 2024.

On November 13, BigDaddy released a new MV. A day before, Vietnamese music had a notable comeback of Truc Nhan and young rapper Wxrdie. Truc Nhan returned after more than 2 years, releasing a music video with a billion-dollar investment. Meanwhile, Wxrdie caused a stir in the rap world when he released an album with 24 songs. Including albums by Tang Duy Tan, SpaceSpeakers and Da LAB, Vietnamese music at this time is flooded with products, leading to fierce competition.

Hieuthuhai returns to the top trending position.

Hieuthuhai surpasses

Hieuthuhai's new product attracted attention immediately after its release. After the game show Anh trai say hi, Hieuthuhai, who was already famous, now has another step forward to stand in the position of a new star. The appeal of Hieuthuhai, besides the harsh content, has many hidden meanings that help the rap Presentation spread the effect.

After Hieuthuhai dropped the “bomb”, the rap world saw more so-called rap diss products between other rappers. Hieuthuhai was not involved in the following raps, but also benefited to add to the appeal of Trinh . Hieuthuhai beat Rose and Bruno Mars to reach the top 1 of the “trending” chart in Vietnam. With the coverage of Presentation Now, the rap will lead for a long time.

Present in the top 5 trending chart are Truc Nhan, Binh Gold and Mono. Notably, Truc Nhan's breakthrough after 4 days of releasing the MV Khong ra gi to rise to 2nd place right after Hieuthuhai.

As expected, MV Niggling by Truc Nhan will quickly become a hit. First of all, what attracts the audience the most is Truc Nhan's comeback after a long time. The MV makes the audience curious because of its grand scale, gathering a powerful production team, such as musician Mew Amazing, producer TDK, DTAP and director Dinh Ha Uyen Thu.

Creating an initial impact is the most important condition for a product to compete for the top trending. Truc Nhan's MV was initially well received by the audience and spread enthusiastically on social networks. Whether this product can continue to maintain views to beat Hieuthuhai or not will depend on the listening/rewatching of the MV in the coming period.

After Obito, Vietnamese music has another rap album with up to 24 songs. Wxrdie has created a fever in the rap world in recent days. However, in terms of the popular music market, the male rapper's album has not yet spread too widely.

A year ago, Vietnamese music had fierce competition between singers making albums. There was a series of artists succeeding in making albums in 2023 such as MCK, tlinh, Obito, Wren Evans, Van Mai Huong... In 2024, there continued to be a series of albums released but the failure rate was the majority.

Wxrdie's album is highly anticipated, but it remains to be seen whether it will reach tens of millions of views/listens on various platforms. BigDaddy's album also has a lot of potential, but the rapper's recognition is unlikely to make a difference.

Failures

Over the past few months, the Vietnamese music market has been in turmoil due to the heat of the two game shows Anh trai say hi and Anh trai tran ngan cong gai. During the peak of the two Anh trai shows, almost all artists outside the program had to temporarily suspend their product release plans. When the game show ended, independent music products were released one after another. However, the after-effects of the game show have caused many singers to fail in recent times.

Hoang Dung returns with MV Compass . After more than 3 weeks, the new product of the singer of Nang Tho only attracted more than 300,000 views and had no chance of entering the top trending. Although Hoang Dung actively promoted on social networks, created many versions for La Ban, he could not push the original MV to reach a good enough audience.

Tang Duy Tan returns to the race with an album Love Garden . Over the past three years, Tang Duy Tan has been a phenomenon, with his latest product, Cutting in Half Sorrow, earning over 100 million views. However, Tang Duy Tan's new series of products have been lost among other crazes, making almost no impact.

Previously, Da LAB released an album before parting ways with its members. The opening product for this album, New Sky , reaped success. However, the rest of Da LAB's album failed to take off. Recently, SpaceSpeakers released an album featuring dozens of artists but did not have a product strong enough to become a hit. In the harsh cycle of the market, there are a series of singers who have been powerless on the trending track like Liz Kim Cuong.

Right now, the effects of Anh trai say hi and Anh trai tran ngan cong gai are gradually running out. Two game shows Vietnamese Rap and "Beautiful Sister" season 2 is on air but its coverage is not as overwhelming as "Brother". The heat of social networks and media is no longer dominated by game shows, so the race between singers and MVs is gradually reshaping.