The trend fever

A cafe with a view of Vo Nguyen Giap Square has installed a model of Vietnam map, attracting many young people to come to the cafe to check-in at this corner.

A cafe with a view of Vo Nguyen Giap Square has installed a model map of Vietnam, attracting many young people to come to the cafe to check-in at this corner.

In the era of social media explosion, every day thousands of new contents appear and spread at a dizzying speed. TikTok, Facebook, Instagram or YouTube Shorts have become the "universe" of trends.

Each trend may only last for a few days, but it is enough to create a wave that attracts young people. Just a few minutes of surfing TikTok, users can easily come across a series of videos reviewing new dishes: salted egg croissants, sandal-shaped bread or cheese cream milk tea.

These trends also quickly spread to Thai Nguyen. At many times, it is easy to see young people lining up in front of the restaurant. Not only cuisine, trends in fashion , travel, lifestyle… are also updated and applied immediately.

Nguyen Thuy Lam, a second-year student at the University of Agriculture and Forestry ( Thai Nguyen University), said: Keeping up with trends helps me feel like I am not out of date and have a lot of interesting content to share with my friends. But I only choose trends that are suitable, not too expensive or offensive.

For some other young people, catching up with trends is also a business opportunity. Tran Minh Dat, owner of a milk tea shop in Thai Nguyen City, shared: Whenever there is a "hot" dish online, I will try to put it on the menu as soon as possible. In fact, it brings unexpected results. Whenever there is a trend, the number of customers at the shop will often double, even triple, especially students.

Not only local images, the trend of taking photos of ao dai, S-shaped maps, holding red flags with yellow stars at locations in the city such as Vo Nguyen Giap Square, Museum of Cultures of Vietnamese Ethnic Groups, or checking in at Tan Cuong, La Bang, and Hoang Nong tea hills has attracted young people.

Many groups also create clips of dancing and singing together in traditional costumes or the colors of the national flag, creating a vibrant atmosphere and pride in the homeland. When asked about this trend, many opinions affirmed: Following trends is not bad, it is even a skill to adapt quickly in a digital society. But young people need to have a "filter" to choose positive, creative, safe trends, while preserving local cultural identity.

According to media researchers, the spread of trends largely comes from social media algorithms that constantly push popular content to users, creating the feeling that everyone is doing it. Along with that, the content creation community in Vietnam is very dynamic: with just one original idea, hundreds of variations will appear, prolonging the life cycle of the trend.

However, many young people admit that they sometimes feel pressured to participate so as not to fall behind. From another perspective, exploiting trends properly can become a "catalyst" for new ideas, supporting the development of marketing, tourism, cuisine, etc.

In Thai Nguyen, along with many unique food and beverage stores, many tourist attractions such as Ghenh Che Lake, Hoang Nong Tea Hill, and cafes with field views (Linh Son Ward) have also "caused a stir" online, attracting a surge in the number of young customers.

In the global “party” of social networks, following trends is a ticket to quickly integrate into the community. But its true value does not lie in the number of views or likes, but in how each person chooses to participate. Following trends intelligently, creatively and selectively will help young people not miss out on the fun, while maintaining their identity and safety.

Source: https://baothainguyen.vn/xa-hoi/202508/con-sot-trao-luu-e6043c1/