The Vietnamese matcha market is booming, according to Metric, from January 2024 to June 2025, matcha sales on e-commerce platforms in Vietnam reached 226.4 billion VND. iPOS's 2024 report also noted that matcha accounts for 29.6% of the most popular beverage group.
However, this is a big challenge for both businesses and consumers when the supply is unstable, still depends heavily on imports, and fluctuates in price, origin and product quality.
When the matcha market needs a professional brand
By the end of 2024, according to IPOS's report, the F&B industry recorded a slight increase in the number of stores by 1.8% compared to the same period in 2023, although more than 30,000 stores closed in the first half of the year. Despite facing many challenges, the F&B industry in Vietnam is forecast to continue to grow by 9.6% in 2025.
In that context, matcha becomes a bright spot, according to iPOS, nearly 30% of F&B businesses include matcha in the menu trend in 2024. On e-commerce platforms, in just 18 months, consumers spent more than 220 billion VND on matcha-related products, with 2.8 million products sold.
In this context, B2B partners, from chain stores to bars, are not only interested in attractive import prices and profit margins, but also place their trust in the quality and stability of supply. This shows that the market is in need of a truly professional and capable manufacturing brand.
Vietnamese brands choose to invest systematically in Japanese technology
Matcha production line system imported from Japan (Photo: Cozy).
With a vision to lead the trend and nearly 30 years of experience in tea, FGC has spent millions of dollars to build a modern production system imported from the land of cherry blossoms, while mastering the supply chain, strictly controlling the cultivation and harvesting of tea leaves in Japan. This is not only a simple investment but also a strategy to position Matcha Cozy products with quality according to Japanese standards right from the first step.
It is this seriousness and methodical approach that has helped Cozy become a prominent brand in providing matcha products in the Vietnamese market, creating a distinct competitive advantage over competitors.
Proactive supply - Matcha Cozy's advantage in the matcha powder market
In the context of rapidly increasing demand, the ability to proactively source supply is a key advantage. Cozy has solved this problem by completely mastering the supply chain, following a closed process from planting, harvesting to manufacturing finished products. This helps ensure the stability of the supply source and creates peace of mind for business partners.
Understanding customer needs, Cozy develops two specialized product lines, suitable for each purpose of use and market segment.
Matcha Cozy Barista: Produced using Japanese technology, suitable for making drinks at F&B chains and coffee shops. The product balances a light astringent taste, characteristic umami and jasmine aroma, and tastes better when combined with milk. Cozy Barista is reasonably priced, has consistent quality, is easy to make and comes in many quantities (100g, 200g, 500g). This is the optimal solution for many business models.
Matcha Cozy Barista and Japanese Matcha powder Cozy Premium (Photo: Cozy).
Matcha Cozy Premium: A high-end product line with matcha powder from Shizuoka tea leaves (Japan). Tencha ingredients are produced in Japan, then transported to Vietnam for cold grinding to help preserve L-theanine. The product has a refreshing taste, mild astringency, sweet aftertaste and full umami flavor, this is a sophisticated choice for matcha connoisseurs.
Cozy Premium Japanese Matcha Powder uses tea from Shizuoka, Japan (Photo: Cozy).
Proactiveness in raw materials and production processes has helped Cozy become a comprehensive solution provider for matcha business and enjoyment needs.
Through the experience accumulated over many years of Ecological Products Joint Stock Company, it has become a solid launching pad to help Cozy become a prominent brand in the matcha market in Vietnam.
With strategic vision and thorough investment, Cozy has gradually contributed to the development of the matcha market in Vietnam. Cozy affirms to bring good quality products at reasonable costs, suitable for many customer groups: from F&B stores, beginners to those who want to use high-end matcha.
Cozy is a pioneer brand bringing Japanese-standard matcha ingredients to the Vietnamese market. The brand commits to quality, clear origin, stable supply and comprehensive solutions for both B2B customers and end consumers. Cozy is committed to accompanying chain stores and cafes in developing trendy drink menus.
Website: https://cozy.vn
Fanpage: https://www.facebook.com/tracozyvietnam
Source: https://dantri.com.vn/kinh-doanh/cozy-matcha-dot-pha-voi-cong-nghe-nhat-dam-bao-nguon-cung-cho-nganh-fb-viet-nam-20250827143338641.htm
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