Statistics show that the total revenue of Vietnamese films this year reached 1,900 billion VND. However, the sales of works are not even, there are works that do not earn 100 million VND and suffer heavy losses.
According to statistics of Box Office Vietnam , Vietnamese box office has total revenue of about 1,900 billion VND, an increase of 22% compared to 2023 (about 1,560 billion VND). Among them, Tran Thanh and Ly Hai exploded the Vietnamese box office with Tomorrow (over 551 billion VND) and Flip Side 7: A Wish (more than 482 billion VND).
Ghost skin (127 billion VND) and Get rich with ghosts (128 billion VND) also joined the club of Vietnamese films worth hundreds of billions of VND when taking the horror theme.
Besides some successful works in theaters, there are also a series of works that failed miserably, failing to attract audiences due to their disastrous quality and unattractive themes.
The movie could not earn 100 million VND, the movie asked for help from the audience.
Squad hot girl is the biggest loss-making film of 2024 with a revenue of 67.9 million VND. The above data was recorded after three weeks of release, marking the lowest revenue in history (along with Legend of King Dinh ).
Initial, Hot girl squad attracted attention because of the presence of People's Artist Hoang Dung. The audience is also waiting to see what the director can do with the cast introduced as coming from many Asian countries.
However, viewers were disappointed by the poor quality of the film, from content, special effects to dialogue. People's Artist Hoang Dung also appeared briefly, not as expected by the audience.
When contacted, director Vinh Khuong said: "I just want to remain silent", refusing to share about the lowest-grossing film of 2024.
Continuing the list of heavy loss movies in 2024 is Fragile flower. Before Hot girl squad l in theaters, movies of Mai Thu Huyen holds the “record” of the worst-grossing film of the year. There were days when Mai Thu Huyen’s film did not sell any tickets despite being released on the occasion of the April 30-15 holiday. The film left the theaters with a revenue of about 430 million VND.
At first, Mai Thu Huyen asked for help from the audience. She said that the movie with Maya and Duc Tien was placed in a bad time slot, making it difficult to reach the audience.
"I just hope that theaters can prioritize Vietnamese films in more favorable time slots in the first week of release, and then based on the audience's reception, they can evaluate the film fairly," she shared.
After Fragile flower Leaving the theater, Mai Thu Huyen said she would take the film to "conquer new lands and touch the hearts of audiences with beautiful souls."
Share the fate of Fragile Flower, Domino: The Last Exit - the film, set largely in the United States, was a huge box office failure. box office Viet, left theaters with a revenue of 596.7 million VND.
When it first came out, audiences thought that Domino: The Last Exit like an American movie but with Vietnamese actors. The dialogue and plot are criticized even though the setting is heavily invested.
After a week in theaters, the movie starring Thuan Nguyen was completely unable to sell tickets, with one day selling only 13 tickets. At that time, when asked about the loss, the director said he "accepted it".
"Every director expects their film to have high revenue. But if things don't go as expected, I accept it because I have tried my best. Action is a difficult film genre to make, many people do not dare to embark on this journey," the male director shared.
Vietnamese films suffer heavy losses due to poor quality
In addition to action-themed works set in the US that are not popular with audiences, the Vietnamese box office in 2024 witnessed a series of films with disastrous quality and had to leave theaters in losses, typically Murder on the 4th floor.
Film directed by Nguyen Huu Tuan and written by Truong The Vinh and Luong Bich Huu They play the role of a couple who babysit their neighbor's child, which leads to many consequences.
Expected to bring a breath of fresh air, The 4th Floor Murder was criticized for having many flaws, some even said the film "challenges the patience of the audience". The biggest limitation of Vietnamese films is still the awkward dialogue, not suitable for reality.
The acting of Truong The Vinh and Luong Bich Huu was limited, unable to carry the psychological development of the characters. In the end, the film left the theaters with a dismal revenue of 1.99 billion VND, along with many complaints about the quality.
Vietnamese box office on the occasion of April 30 - May 1 appeared a disaster movie called B4S: Before love.
The film exploits the sexual affairs of young people and is labeled 18+. The film is ambitious to make money during the holidays but is The Price of Happiness and Flip Side 7: A Wish crushed. The film's bland, uninteresting content was not enough to attract audiences to buy tickets, and it eventually left the theater with a revenue of 3.8 billion VND.
Amidst the market witnessing a series of heavy losses, Le Thanh Son expected to help Vietnamese box office thrive Claws. The project marks the return of the "hundred billion" director after 7 years since I'm not 18 yet.
In addition to "inflating" the cost of producing the monster for promotion, Claws became known to the audience thanks to the story "Le Thanh Son sues Kaity Nguyen".
However, the side factors could not save the film about a group of friends surviving in the forest, confronting a bear monster, starring Tuan Tran and Thao Tam. The audience thought that the film's idea was not new, and the storytelling was not attractive.
With a revenue of 3.88 billion VND, the work marked the fall of two directors and actors with hundreds of billions, Le Thanh Son and Tuan Tran.
Other works that are destined to suffer heavy losses in 2024 include: The Heiress 2 (6.4 billion VND), Lights on (VND 3.4 billion) and The most beautiful summer (4.8 billion VND).
Among the series of low-grossing films, the most regrettable work is Coolies never cry. The film was shown in theaters with a revenue of about 740.8 million VND. Before being released in Vietnam, the work won the Best Debut Film award at the Berlin Film Festival in Germany, and the Best Feature Film in Competition at the Jeonju International Film Festival 2024, Excellent Asian Film Competition at Da Nang Asian Film Festival 2024...
Sharing about the situation of Vietnamese films winning international awards but not attracting Vietnamese audiences, People's Artist Minh Chau (the film's female lead) accepts the reality that Vietnamese audiences often do not like to watch art films as much as entertainment films.
“Art filmmakers should also get used to and accept the reality that it is difficult for their films to reach audiences. I just hope that audiences will pay attention to the art genre, giving more motivation to pure cinema filmmakers,” said People’s Artist Minh Chau.
Full list of 10 lowest-grossing Vietnamese films in 2024 (in ascending order of revenue, as of December 16):
1/ Hot girl squad - 67.9 million VND
2/ Fragile flower - 430 million VND
3/ Domino: The Last Exit - 596.7 million VND
4/ Coolies never cry - 740.8 million VND
5/ 4th Floor Murder - 1.99 billion VND
6/ Lights on - 3.4 billion VND
7/ B4S - Before Love - April 19 - 3.8 billion VND
8/ Claws - 3.88 billion VND
9/ The most beautiful summer - 4.08 billion VND
10/ The Heiress 2 - 6.4 billion VND
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