Thanh Hoa enterprises reach brand heights

In 2024, Vietnam Brand Day will have the theme "Vietnam Brand: Enhancing Core Values". Not only honoring Vietnamese branded products and services, the activities of Vietnam Brand Day also aim to remind each enterprise and the community of their awareness and responsibility in building and protecting their brands, thereby actively contributing to building and promoting the national image in the process of international economic integration and national development.

Steel products of VAS Nghi Son Group Joint Stock Company are recognized as Vietnam National Brand products in 2022.

In 2022, along with large-capitalized enterprises such as Vinamilk, Viettel, Vinhomes, Masan ... VAS Nghi Son Group Joint Stock Company is proud to become a Vietnamese National Brand in 2022, marking a strong step forward for one of the "big brothers" of the Vietnamese steel industry.

It is known that, in addition to the advantage of steel product quality of the world's No. 1 modern production line from Danieli (Italy) - one of the world's leading corporations in billet production and steel rolling technology, VAS Nghi Son steel production line is also known for its advanced and professional scientific production process from raw material processing, steel smelting to finished steel rolling. With competitive prices and leading production capacity (4.35 million tons of square billets and 2.5 million tons of construction steel per year), VAS steel has now covered the whole country's market, appearing in iconic projects such as: Aeon Mall Tan Phu Commercial Center (HCMC); ManWah Group Complex ( Binh Duong ), Ba Na Hills Tourist Area (Da Nang), Hieu River Cable-Stayed Bridge (Quang Tri)... VAS steel products are also proud to carry the image of the red flag with yellow star flying across five continents from Singapore, Indonesia, Malaysia, Philippines, China, Japan, Korea, Cuba, Switzerland, Guatemala...

In the field of cement production, Thanh Hoa is currently the "capital" of the country with outstanding production capacity and quality advantages. The brands of Bim Son Cement, Long Son Cement, Nghi Son Cement, Dai Duong Cement are always highly appreciated by customers and quickly dominate the market. In the first quarter of this year, although the consumption of construction materials has not yet fully recovered, Thanh Hoa's cement output still reached more than 4.2 million tons, up 10.5% over the same period, reflecting a positive signal and the competitiveness of Thanh Hoa cement products.

At Long Son Cement Company Limited (Bim Son), with the desire to provide the market with the best types of cement, Long Son Cement Factory with 4 synchronous production lines, total capacity of more than 10 million tons/year always strives to improve quality, while paying attention to green cement production criteria, aiming for sustainable values.

Deputy General Director of Long Son Cement Company Le Tien Dung shared: “We identify brand as the leading factor, the key to creating trust with customers. Not only paying attention to modernizing the production process to bring the best products to the market, Long Son Cement also focuses on building a brand identity and packaging design for consumers to easily recognize. Along with that, Long Son brand is also always interested in ensuring a green and clean environment in production and actively accompanying social security activities and building new rural areas in the locality”.

In the service sector, we can mention the Hop Luc brand. After 25 years of establishment and development, Hop Luc Joint Stock Corporation has made its mark on the market in many fields. Particularly in the medical field, Hop Luc is currently one of the pioneering units, leading the country and successful with the ecosystem of 2 largest general hospitals in the North Central region; at the same time, it became the only unit recognized by the Vietnam Record Organization as the private hospital with the largest bed scale in Vietnam in 2020. Constantly improving the quality of medical services, the company always updates and supplements the most advanced equipment in the world and focuses on human resource training and technology transfer.

Hop Luc General Hospital with modern equipment, meets the increasing demand for medical services of the people.

General Director of Hop Luc Joint Stock Corporation Nguyen Van Thanh shared: “Hop Luc builds a brand based on the core factor of “trust” with customers. We consider building and maintaining “trust” as our own life. Along with researching, investing, and receiving advanced technology transfer, we aim to train a team of workers who are always responsible and meticulous from the smallest tasks. These are the things that have helped us gain trust from partners and customers to promote international cooperation and gain the trust of customers.”

Thanh Hoa currently has more than 21,000 operating enterprises. Identifying the importance of brand building as the "key" to success, enterprises in the province are focusing on building core values ​​such as: Quality of products and services, communication strategy; building the image of enterprises through responsibility to the community. Thanh Hoa province also deploys and issues policies and solutions to support enterprises in technological innovation to improve productivity and product quality; support enterprises in registering for intellectual property protection and trademarks; promote products at trade promotion fairs to take off and reach further. Thanks to that, products and services of Thanh Hoa province enterprises are increasingly present in many domestic and international markets, trusted and highly appreciated by consumers.

Article and photos: Minh Hang

Source: https://baothanhhoa.vn/doanh-nghiep-thanh-hoa-vuon-tam-thuong-hieu-212468.htm