What do readers think about the impact of artificial intelligence in journalism?

(CLO) Artificial intelligence (AI) is growing rapidly in journalism. And a newly published report shows that both readers and journalists are interested in how AI should be used in journalism.

This report, released by RMIT University, is based on three years of research and focus group interviews on generative AI and journalism in Australia and six other countries (US, UK, Norway, Switzerland, Germany and France).

The results showed that only 25% of survey participants believed they had ever come across generative AI in the press, while 50% were unsure or skeptical about it.

This shows a lack of transparency from press agencies when using AI, and reflects a lack of trust between the press and the public.

What do readers think about the use of ai in picture 1? — Indonesia's TVOne to launch AI news anchor in 2023. (Photo:TJ Thomson)

Challenges and opportunities go hand in hand

The report highlighted a range of challenges and opportunities for journalists and news organizations using AI. Overall, the audience surveyed felt most comfortable with journalists using AI for post-production work, rather than being directly involved in the editing and content creation process.

For example, a photographer could work on location, and then the AI would take care of selecting the best photos, optimizing the image quality, and tagging keywords. This may sound harmless, but what if the AI misidentifies a certain object or detail, leading to incorrect photo captions? Or what if the AI’s criteria for judging a ‘beautiful’ photo are different from humans, or change over time and context?

Even simple actions like adjusting the brightness of a photo can be controversial, especially when it comes to sensitive political issues.

What do readers think about using ai in picture 2? — Computer software can attempt to recognize objects in images and add keywords, potentially leading to more efficient image processing. (Photo: Elise Racine/Better Images of AI/Moon over Fields , CC BY)

AI also has the ability to 'mold' the truth, creating images and videos that look real, but are actually products of artificial intelligence. AI is also used to write headlines or summaries of articles, saving time, but at the same time, it also has the potential to be abused to copy other people's content.

AI-generated news alerts have also had serious consequences. Apple recently had to suspend its automated news alerts after the AI falsely reported that murder suspect Luigi Mangione had committed suicide, citing the BBC as the source.

Reader satisfaction with AI in journalism

Our research shows that readers feel more comfortable with journalists using AI for certain tasks, especially when they have used AI for similar purposes before.

For example, most interviewees were okay with journalists using AI to blur certain details in photos. Similarly, when inserting photos into word processing or presentation software, AI can automatically generate text descriptions for the visually impaired.

What do readers think about the use of ai in picture 3? — The Daily Telegraph regularly uses generative AI to illustrate its opinion columns, sometimes creating more realistic and sometimes less realistic illustrations. (Image: TJ Thomson)

Most survey respondents had been exposed to generative AI in the media through articles about viral AI-generated content. For example, when an AI-generated fake photo of Prince William and Harry hugging at King Charles’ coronation went viral, news outlets reported on it.

Survey respondents also saw notices that AI was used to write, edit, or translate articles. They also saw AI-generated images accompanying some articles. This is a common approach at The Daily Telegraph, which uses AI-generated images to illustrate many of its commentary pieces.

Overall, respondents were most comfortable with journalists using AI to generate ideas or enhance existing images. This was followed by using AI for editing and creation. However, comfort levels varied greatly depending on the specific use.

Most participants were fine with AI generating icons for infographics, but were uncomfortable with the idea of an “AI avatar” presenting the news.

Editorially, most participants agreed with using AI to animate historical photos, such as this one. AI can bring a still photo to life, capturing viewer attention and engagement.

Phan Anh (according to RMIT, IJNET, Conversation)

Source: https://www.congluan.vn/doc-gia-dang-nghi-gi-ve-viec-su-dung-ai-trong-bao-chi-post334984.html