Enhance visitor experience at monuments and tourist attractions

In recent times, the management boards of historical and cultural relics and localities and businesses operating in the tourism sector in the province have continuously built and diversified tourism products, bringing many experiences to tourists.

Enhance visitor experience at monuments and tourist attractions The procession of the Holy Mother at Pho Cat temple festival, Van Du town (Thach Thanh).

In particular, the application of information technology in tourism is considered a modern solution and approach, in line with new trends to enhance the experience for tourists. Therefore, many historical and cultural relics have begun to deploy information digitization applications. Most recently, the Provincial Youth Union organized a program to inaugurate the provincial youth project "Digitizing information at the Memorial Site of Comrade Le Huu Lap" in Xuan Loc commune (Hau Loc). Deputy Secretary of the Provincial Youth Union Phung To Linh said: In order to express gratitude and honor the great contributions to the revolution of Comrade Le Huu Lap - the first young communist of Thanh Hoa province, and at the same time help union members, youth, and tourists to visit the memorial site more easily in accessing and learning about the life and career of Comrade Le Huu Lap, the Provincial Youth Union has deployed the construction of the project. Currently, the project has been completed in online form and applying virtual reality technology. Visitors only need to do simple operations on their phones or smart devices to scan the QR code... to easily learn about the geographical location and information, events, and historical data about comrade Le Huu Lap in an intuitive and vivid way. The implementation of the project is considered a breakthrough in the work of preserving, promoting and developing the value of traditional cultural heritage. At the same time, it contributes to saving costs in propaganda and tourism promotion and increasing the attraction, experience, stimulating curiosity and exploration of tourists. This is also a way to create more novelty for tourists' tours and enliven the destinations.

Along with digitalization, localities and tourism businesses in the province have proactively innovated and upgraded existing tourism products and created new products to meet the needs of tourists, such as organizing cultural and sports performances, health care, beauty, shopping, night entertainment and introducing culinary culture...

Head of the Department of Culture and Information of Thach Thanh district, Le Thi Huong, said: Thach Thanh is a land blessed by nature with many amazing landscapes and unique cultural features, but only when those beauties are carefully cared for and invested in, along with flexibility and creativity to create many attractive tourism products to introduce and enhance the experience for tourists, can it improve competitiveness and attract more tourists to come back. Therefore, in recent years, the district has focused on developing tourism in the direction of "one destination, many services". For example, for spiritual cultural tourism, the district has focused on preserving and promoting the value of relics such as Pho Cat Temple, Canh Yen Pagoda, Muong Don Communal House, Con Moong Cave, Ngoc Trao War Zone... At the same time, it focuses on restoring and organizing traditional festivals to create attraction for tourists when visiting the relics. Recently, the district has successfully restored and organized the Pho Cat Temple Festival (Van Du town) associated with Pho Cat Temple, which is the place to worship Holy Mother Lieu Hanh. The restored and organized festival attracted a large number of people and tourists, contributing to promoting the cultural and tourism potential, the image of the land and people of Thach Thanh to friends.

Thanh Hoa province has a rich and diverse system of historical and cultural relics, each relic contains stories about the land and people here. In recent years, many relics have been invested in, restored and promoted to connect with tours and tourist routes inside and outside the province. Thanks to that, up to now, some typical relics of the province such as Lam Kinh National Special Relic Site (Tho Xuan), Pine Forest Historical and Scenic Site, Ham Ha Communal House Relic (Dong Son), Le Dinh Kien Temple, Dong Co Mountain and Temple (Yen Dinh) ... have all attracted a large number of tourists to visit. Along with that, at tourist areas and spots in the province, thanks to renewing themselves through actively innovating and upgrading the scale, content and quality of tourism products, especially developing types of tourism associated with festivals, culture, traditional and modern sports, tourism associated with relaxation, health care ... have brought new experiences.

From the results in building and renewing tourism products along with the province's breakthrough policies and solutions, Thanh Hoa tourism has been and is a "stopping point" for many tourists. From there, contributing to realizing the goal of making tourism a spearhead economic sector of the province.

Article and photos: Nguyen Dat

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