Google spends $26.3 billion to monopolize search engine

Google spent $26.3 billion in 2021 to become the default search engine on web browsers and smartphones, according to data from US officials.

The information that Google spent 26.3 billion USD to monopolize its search engine was announced on October 27 in the antitrust trial against Google in the US federal court, in which much evidence was presented by the Department of Justice and a series of attorneys general of many states.

Google spends tens of billions of dollars to become the default search engine on smartphones and web browsers.

Google doesn't pay any individual company this money, but Apple is likely to get the lion's share. Research firm Bernstein estimates that Google may be paying Apple around $19 billion a year to be the default search engine on Apple products.

According to the Justice Department’s lawsuit, Google has paid billions of dollars each year to distributors – including major device makers such as Apple, Motorola, LG, Samsung; carriers such as AT&T, T-Mobile, Verizon; and browser developers Mozilla, Opera, UCWeb – to secure its position. In many cases, this prevents those partners from doing business with Google’s competitors.

For its part, Google says users can switch their default search engine with just a few clicks.

According to documents released in court, Google's search division's revenue in 2021 reached more than $146 billion, while the cost of buying traffic reached more than $26 billion. Statistics from 2014, Google's search engine achieved revenue of $47 billion and spent about $7.1 billion on default placement. That means the division's revenue tripled between 2014 and 2021, while the cost to partners increased nearly fourfold.

Source: https://baoquocte.vn/google-chi-263-ty-usd-de-doc-quyen-cong-cu-tim-kiem-248006.html