"Multi-experience - Multi-touch" - different from traditional livestream
If in the past, real estate livestream sessions mainly stopped at presenting slides and sharing information, then at the Mega Live session, The Emerald 68 project of investor Le Phong & Coteccons has upgraded the experience with new technology and operations.
Direct consultation: customers ask questions and get answers online from experts.
Online sandbox experience: allows viewers to observe the overall planning, utilities, and infrastructure with a detailed perspective.
Model Home Tour Experience: customers can "walk around" the apartment and feel the actual space right in the live session.
This combination helps customers not only "hear" information, but also "touch" and "experience" it online, equivalent to a traditional offline event.
Significant effectiveness in customer outreach
In just 3 hours of live streaming on TikTok channel The Emerald 68, the results were beyond expectations. The lively atmosphere made transactions happen continuously, reaching 163 successful bookings right in the live session, about 3,058,368 Livestream impressions and more than 8,339 highest simultaneous views, including about 607,959 interactions of liking, commenting, liking, sharing... In particular, up to 815 customers left information, needing further consulting support, showing a spreading power beyond expectations.
Impressive numbers at Mega Live The Emerald 68 session
These figures show that Mega Live Real Estate is not only a product introduction tool, but also a solution to increase sales efficiency and optimize marketing costs for investors in the new period.
In the trend of digitalizing the real estate industry, pioneering the application of Mega Live BDS brings outstanding competitive advantages: Accelerating project dissemination, shortening the customer decision-making journey and building the image of a modern investor, keeping up with technology trends.
Mega Live Real Estate Team of The Emerald 68 project
Mr. Nguyen The Huy - CEO of TikPlus Vietnam said: "We believe that the Real Estate Marketing Solutions on TikTok, with the highlight being the Real Estate Live Daily/MegaLive sessions, will become one of the effective communication and customer approach tools for the real estate industry in the coming period. Not only DKRA Group but many other real estate investors can completely apply it to improve customer experience and boost sales."
TikPlus Vietnam - the pioneer in implementing the complete set of Real Estate Marketing Solutions on TikTok from Booking KOL/Celeb/Influencer project review, Producing Channel Videos , Motion Videos, Producing and Operating Livestream Daily/Megalive, Lead Generation Ads
With a team with 5 years of experience in the field of Real Estate marketing and also being a TikTok Marketing Partner, TikPlus Vietnam is currently one of the first units in Vietnam to successfully deploy the Mega Live Real Estate model. This promises to be a solution that many investors and distributors will be interested in in the near future.
Source: https://vtv.vn/mega-live-the-emerald-68-khach-hang-cham-du-an-tu-moi-goc-do-100250927000525627.htm
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