Many brands are worried about Google's search changes.

In a joint letter to EU antitrust chief Margrethe Vestager and EU industry chief Thierry Breton on May 22, the brands said: "Our industries have serious concerns that the solutions and requirements imposed by the DMA could increase discrimination."

Google logo at the CES 2024 electronics trade show. Photo: Reuters

The EU's Digital Markets Act (DMA) imposes a list of dos and don'ts on Google and five other tech giants aimed at giving users more choice and rivals a better chance of competing, but many brands fear the changes could impact their revenues.

“From initial observations, these changes risk severely undermining companies’ direct sales revenues by giving more incentives to powerful online intermediaries,” the letter said.

Earlier in March, Google said changes to its Google Search engine would give large aggregators and intermediaries more traffic, while hotels, airlines, merchants and restaurants would see less traffic.

“We are concerned that the investigation into Google only addresses the fair treatment of third-party services, without any regard for fairness to European businesses that also offer their services on Google,” the groups said.

Ngoc Anh (according to Reuters)

Source: https://www.congluan.vn/nhieu-nhan-hang-lo-lang-truoc-nhung-thay-doi-tim-kiem-cua-google-post296838.html