Members of Masan Group maintain growth momentum for many consecutive months

The strategy of focusing on expanding the network in rural areas continues to bring clear results.

WCM 's strategy of focusing on expanding its store network continues to yield clear results.

Notably, in the first 8 months of 2025, WCM opened 415 new stores and all stores were profitable, affirming the effectiveness and appeal of the modern retail model, especially in rural areas.

Sustainable growth through operational efficiency and real demand

According to the latest business report, in August 2025, WCM recorded revenue of VND 3,573 billion, an increase of 24.2% over the same period last year. Cumulatively, in the first 8 months of the year, revenue reached VND 25,000 billion, an increase of 16.1% over the same period in 2024, far exceeding the planned growth target of 8-12%. Notably, same-store sales (LFL) in the 8 months increased by 8.2%, and in August alone, it reached 11.9%, much higher than the average of the previous period, reflecting the actual demand from the existing system.

The strategy of focusing on expanding the network in rural areas continues to bring clear results. In the first 8 months of the year, WCM opened 415 new stores, completing the annual base target (400-700 stores). Of which, 300 stores belong to the rural WinMart+ model, accounting for about 75% of the new openings. The Central region alone accounts for nearly 50% of the new stores, affirming the key role in the business's expansion strategy.

The fact that WinMart+ stores in rural areas quickly broke even and made a profit shows that the modern retail model is suitable for changes in consumer habits, where people increasingly prioritize safe, convenient products with clear origins.

Market recovery lays the foundation for year-end acceleration

In addition to expanding its scale, WCM focuses on bringing modern shopping experiences to every rural area. The stores offer products from domestic and international brands that meet quality and safety criteria. For example, WinEco vegetables meet VietGAP/GlobalGAP standards, while MEATDeli meat is processed using European-standard chilled meat technology. The fact that rural consumers are starting to change their shopping habits from traditional markets to modern stores reflects a clear shift in consumer behavior.

In addition, August 2025 was recorded as a month of vibrant consumption when total retail sales of goods and consumer service revenue reached about VND 1,185.97 billion, up 6.22% over the previous month and a sharp increase of 23.46% over the same period last year. Of which, retail sales of goods alone reached VND 920.9 billion, up more than 21% over the same period; accommodation and catering services increased by nearly 38%, showing the recovery and expansion of domestic consumption demand.

This is a clear positive signal for WCM. As the total retail market is growing strongly in August, WCM is well placed to capture new demand and take advantage of the shift from traditional to modern retail channels. The overall market growth creates a “pedestal” for WCM to continue expanding its network, improving the shopping experience, and promoting digital transformation initiatives such as WiNARE. With the current consumption momentum, WCM is able to take advantage of the end of the year to accelerate sales, expand faster, and consolidate its position in the modern retail channel.

WCM has now recorded 4 consecutive quarters of positive after-tax profit, marking an important step in the journey of optimizing its business model. However, to maintain stability, businesses need to balance the speed of expansion and cost control, because large-scale new openings often bring pressure on operations, rental space and personnel.

The strategy of expanding into rural areas, combined with improving the shopping experience and controlling costs through digital transformation, has helped WCM affirm its position in the modern retail landscape of Vietnam. However, the journey ahead still requires businesses to manage challenges well to maintain long-term growth.

Nguyen An

Source : https://doanhnghiepvn.vn/doanh-nhan/thanh-vien-cua-tap-doan-masan-duy-tri-da-tang-truong-nhieu-thang-lien-tiep/20250917053448412