A report from CCS Insight notes that Apple accounts for 60% of the global market share in the used smartphone segment. The appeal of used iPhones (Like New) comes from their cheaper price compared to new devices, but still ensures a stable experience, is maintained by Apple with software updates and comes with a warranty from the retail system.
Vietnamese consumers are increasingly cautious in spending on technology products, as shown by data from Counterpoint Research: the Vietnamese smartphone market decreased by 15% in the period from January to May 2025. Instead of paying a large sum of money for a new device, many customers choose to buy used iPhones - which are both affordable and fully meet the needs of studying and working.

According to Mobile World, in the first two weeks of August, the number of customers buying Like New iPhones increased by 10% compared to the same period last month. In particular, used flagship iPhone models such as the old iPhone 14 Pro, old iPhone 15 Pro Max, etc. are of most interest to customers.
At Mobile World, in the used iPhone segment, there has been a major price adjustment, with products priced from only 7.79 million VND. For example, the used iPhone 15 Pro Max 256GB is priced from only 21.09 million VND; the used iPhone 12 Pro Max is priced from 10.39 million VND, the iPhone 11 Pro Max 256GB Like New is priced from only 7.79 million VND...
In the popular segment, Like New phone lines such as the old iPhone 8 Plus, old iPhone Xs Max, old iPhone 11, old iPhone 14 are also of great interest to customers thanks to their affordable prices but still ensuring stable performance. The selling price of the old iPhone 8 Plus is from 2.89 million VND, the old iPhone Xs Max is only from 6.29 million VND, the iPhone 11 is from 4.59 million VND, the old iPhone 14 is only from 8.09 million VND...
In addition, when buying a used iPhone at Di Dong Viet, customers can try it for 30 days to test its performance, speakers, screen, etc. and can exchange, return, or refund the product if there is an error or damage, along with many other incentives.
Source: https://www.sggp.org.vn/thi-truong-iphone-cu-tang-manh-post809567.html
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