Textbook market in peak season

Currently, the textbook market for the new school year 2025-2026 is very vibrant. Many bookstore owners said that the peak season for buying books and school supplies will last from now until early August 2025.

Besides, the market for school supplies is also diverse, rich, and has beautiful designs, helping parents and students have many shopping options...

Book sources are proactively sourced early.

Since the beginning of July 2025, the market for textbooks and school supplies in Dong Nai province has begun to become bustling. At some bookstores and retail stores, textbooks from grades 1 to 12 are sold quite fully and diversely.

Director of Binh Phuoc Books and Educational Equipment Joint Stock Company (Binh Phuoc Ward) Lai Thi Lan said: “Since the end of May, we have proactively worked with suppliers to ensure a sufficient and abundant supply of goods. Thanks to that, all textbooks from grades 1 to 12 have been on the shelves, there is no shortage of goods. The selling price of textbooks this year ranges from 170,000 to 350,000 VND/set, depending on the grade level. The price of school supplies remains more stable compared to the same period in 2024.”

Students buy textbooks according to the list published by the school.

According to records at Hung Vuong Bookstore (located in Binh Phuoc ward), the shopping atmosphere is quite lively. Ms. Le Thi Ngoc Ha, an employee of Hung Vuong Bookstore, said: this year, parents and students bought books and school supplies quite early. In particular, textbooks and school supplies for grades 9 and 12 are sought after a lot, because these are the two final grades that need to actively self-study during the summer. Hung Vuong Bookstore has tried to import more books so that parents and students have more choices.

Ms. Hoang Thi Hong Khanh (living in Binh Phuoc ward) shared: “I have 2 children, one in grade 11 and one in grade 6. After the end of the school year, the school gave a list of books to buy, now I have bought the whole set for my children. This year, I see that the source of books is full, rich and diverse.”

Meanwhile, Mr. Vo An Ninh, Director of Dong Nai Books and School Equipment Joint Stock Company (Tran Bien Ward), said that in order to prepare books for the 2025-2026 school year, from the beginning of March 2025, based on the expected number of students in the new school year, the company planned to supply the market of Dong Nai province (old) with about 5 million new books.

Up to now, the company has imported almost all new textbooks, along with a large number of spare textbooks in stock before, enough to meet the shopping needs of parents and students before the new school year starts. Up to this point, the company has released more than 3 million copies to the market (reaching more than 60% of the plan).

According to Mr. Le Trong Hieu, an employee of Duong Sang Bookstore (located in Tran Bien Ward), the number of customers buying textbooks and school supplies at the bookstore is highest in the evening, as parents take advantage of shopping after work. Because this year has completed the new textbook replacement cycle, parents are more proactive in buying books and do not worry about running out of books. However, sometimes there are still some odd textbooks of different sets of books that are out of stock, forcing customers to find them at other bookstores.
different.

Mai Ngoc Tram, a 12th grade student at Nguyen Khuyen High School (located in Tran Bien ward), said she had to go to two bookstores to buy a full set of 12th grade textbooks. For Tram, this was just a little inconvenient, not difficult.

In addition to buying textbooks at stores and bookstores, parents and students can buy textbooks at school. Currently, many schools in the province have contacted Dong Nai Book and School Equipment Joint Stock Company to order books. The company has completed sets of textbooks and delivered them to schools. Parents only need to come and pick up textbooks at school, which is very convenient.

Diverse learning materials

In addition to textbooks, the market for school supplies is equally vibrant. In addition to preparing a large quantity of goods, quality, beautiful designs, bookstores also have many attractive discount promotions.

Currently, the prices of school supplies such as pens, rulers, notebooks, etc. have not fluctuated much compared to previous years. For school bags and backpacks, manufacturers have introduced many new product models to the market with additional functions to prevent hunchback, scoliosis, and shoulder deviation, etc. with an average price of 200,000-450,000 VND/piece.

Most parents buy a lot of school supplies so that their children can use them for a long time, saving them time from having to buy them many times. For example, when buying pens, many people buy the whole box instead of buying them individually.

In the 2024-2025 school year, the education sector has completed the cycle of replacing textbooks for the 2018 General Education Program, from grades 1 to 12. Thus, in the 2025-2026 school year, there will be no new replacement books, but reprinted books.

There are many different types of school supplies. Manufacturers not only focus on product quality, but also on the aesthetics and entertainment of school supplies. Students are quite fond of and choose "unique" school supplies, such as erasers shaped like food, pens shaped like cartoon characters, and computers with integrated shooting functions.
dice…

“This year, there are many and varied school supplies, so I have no difficulty in choosing. The prices of the items are very reasonable, without much fluctuation,” said Ms. Vo Thi Thuy Ha (living in Binh Phuoc ward).

Along with the market for textbooks and school supplies, the market for clothes and shoes for the new school year has also begun to bustle. At some clothing stores, school uniforms are also attracting customers. School uniforms cost from 70,000 to 90,000 VND/shirt, 90,000 to 130,000 VND/pants or skirts…

With the proactive preparation of suppliers, price stabilization policies and diverse incentive programs, the back-to-school season market this year is expected to have many positive signals. Not only does it reduce spending pressure for parents, but it also contributes to starting a new school year that is exciting, complete and convenient for students. However, education experts note that parents and students should buy books and school supplies at reputable addresses to avoid buying poor quality school supplies.

Doan Hung - Hai Yen

Source: https://baodongnai.com.vn/xa-hoi/giao-duc/202507/thi-truong-sach-giao-khoa-vao-mua-cao-diem-4832e0f/