Start with 2 vegetable beds and 10 chickens
Ms. Hong's day starts like any other parent: she prepares breakfast, takes her children to school, then takes advantage of her free time to answer customers, close orders, and pack goods. In the early afternoon, she goes to get the goods to process, and in the evening she prepares new orders and sends them to the post office . In the evening, she spends time posting articles and chatting with old customers. There are days when she is exhausted, but when she hears customers compliment her "your goods are delicious", all her fatigue seems to disappear.
There were days when business was not going well, but instead of giving up, she sat down to review her posts, adjust prices, and record videos to tell her story. It was this perseverance that helped her maintain orders, albeit slowly but steadily.
Few people know that Ms. Hong used to be very shy, quiet, and did not dare to express her opinions in village meetings. Thanks to the Commune Women's Union implementing a clean gardening and small-scale chicken raising model, she boldly registered, starting with only 2 vegetable beds and 10 chickens. The unexpected results made her gradually more bold, confidently trying to sell vegetables via Zalo, then gradually switching to Facebook, learning livestreaming, and clean packaging.
Ms. Hong started her business with a few vegetable beds and a flock of chickens.
Recalling the early days of selling online, Ms. Hong said: "I didn't know anything about business. When posting articles, I had to learn how to write attractively, learn how to take photos, and respond to customers skillfully. There were days when I edited my articles all afternoon but no one asked when I posted them. It was very discouraging, but I thought this was my hometown's specialty, if I didn't try, who would help me bring it?"
Her first customers were mainly friends, acquaintances, and children far away from home who missed the taste of sour cassava, dried bamboo shoots, and rich sour meat. Gradually, thanks to the reputation and quality, regular customers introduced more friends. It was the positive feedback that was the biggest motivation, helping her believe in the value of the product, becoming more confident every day.
She shared: "Phu Tho is a midland region with many mountain specialties, I sell whatever I have. For example, cassava must be picked in season and pickled properly, otherwise it will be bitter or spoiled. Bamboo shoots must be boiled in a lot of water and dried in hot conditions. I do it very carefully, because I think simply: If I can't eat something, I won't sell it to customers."
The biggest difficulty, according to Ms. Hong, is the shipping process. "I once sent dozens of jars of pickled meat, carefully packaged, but the delivery person damaged them. The customer complained, I lost money, and felt sorry. But then I gradually learned and improved," she said. There were days when there were dozens of bags of pickled cassava in stock, looking at them was heartbreaking. At those times, instead of giving up, she sat down to review the post, adjust the price, and record a video to tell the story. It was that perseverance that helped her maintain orders, even though they were slow but regular.
Spread the spirit of confidence and sharing
What Ms. Hong values most when selling is not only the income to help raise her children and save money when she is sick, but also the feeling of confidence, recognition and being useful. "Some customers said it had been a long time since they had eaten cassava leaves with the right taste of their mother's cooking, or sent pictures of the whole family eating together. Those simple things make me feel this job is truly meaningful," she emotionally recounted.
Ms. Hong recalls that before, she only knew how to work for hire picking tea, and that was it. Now, selling online, she had to calculate capital, turnover, and worry about risks. At first, she was very worried, afraid of loss, afraid of failure. But luckily, she was encouraged by her husband, family, and the Commune Women's Union to support capital and guidance. Thanks to that, she was bold enough to do it.
From a shy person, now Ms. Hong not only confidently sells products but also becomes a "consultant" for women in the neighborhood. "Some girls ask about how to take photos or how to package, I am always ready to guide them. I think women should support each other, help each other progress. Helping others is also a way for me to learn and grow," she shared.
Ms. Hong's story shows that "poverty reduction" is not only about income, but also about access to information, technology and new skills. Women's boldness in starting their own businesses and doing business not only brings income but also helps them become more confident, affirm their role in the family and society, and spread positive spirit to the community.
Nowadays, 4.0 technology opens up unprecedented opportunities for women in rural and mountainous areas. From products that were thought to be only for eating at home, they have now become specialties that reach far away, connecting people far from home and bringing a stable source of income. With the spirit of "dare to think, dare to do", many women not only change their own lives but also inspire those around them.
Ms. Ta Thi Hong and thousands of other women are proving every day that: As long as they dare to step out of their comfort zone, learn continuously and believe in their own value, all difficulties can be overcome. They not only "reduce poverty" economically, but also "reduce poverty" intellectually, become more confident, happier and spread the spirit of striving to the whole community.
Source: https://phunuvietnam.vn/tu-ngai-giao-tiep-den-ban-hang-online-thanh-cong-20250716154220258.htm
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