DNVN - Artificial intelligence (AI) is being increasingly applied in the journalism industry, but the question is whether it really brings the expected benefits?
Several recent studies have shown that the use of AI in media can have both benefits and harms, not just positive ones.
According to the latest report by Bentley University and Gallup, up to 56% of Americans believe that AI has both benefits and harms. However, the number of people who believe that the harms of AI outweigh the benefits is still higher than the group who believes that the opposite.
In the European Union, the view is quite different. The Eurobarometer report “Digital Decade” published in July found that 73% of Europeans believe that digitalization has made their lives easier, while only 23% believe the opposite. However, concerns about misuse of personal data (46%) and fake news or misinformation (45%) persist.
A global survey from POLIS on journalism and AI found that newsrooms are primarily using AI to gather, produce, and distribute news. While AI frees up journalists to produce better products, it also imposes significant editorial and ethical responsibilities.
Meanwhile, the Reuters Institute for the Study of Journalism surveyed nearly 100,000 people in 47 countries about their perceptions of AI in the news industry. The results showed that readers were more comfortable with AI assisting behind-the-scenes tasks like translation or transcription, rather than replacing journalists entirely. The Reuters Institute for the Study of Journalism report found that opinions about AI in journalism were expressed against a backdrop of public trust in the media at around 40%.
So, while AI is clearly having a significant impact on how information is delivered, media professionals need to be equipped with the tools and knowledge needed to make the most of this technology. As Charlie Beckett, Director of Media Consulting at the London School of Economics , notes in his report on AI and journalism: “If we consider journalism as a social good, provided by people for people, then we have about two to five years for news organizations to catch up with this technology.”
Viet Anh (t/h)
Source: https://doanhnghiepvn.vn/cong-nghe/vi-sao-tri-tue-nhan-tao-la-con-dao-2-luoi-trong-linh-vuc-bao-chi/20241001092352844
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