The campaign includes a series of special cultural, sports and music events taking place from late September to November.
Including the Hanoi Run for Love race (September 28), SUP boat festival on West Lake (October 5), Autumn craft village fair (October 6), Vietnam Airlines Classic - Hanoi Concert (October 10 and 11) and 5AM Concert (November).
Each event is a "touch point" for people and tourists to feel Hanoi, both ancient and youthful, preserving its identity and integrating.

In particular, the series of events also includes the Fly Light journey to Hanoi (October 6), encouraging passengers to reduce their luggage load, thereby minimizing fuel consumption and CO2 emissions on flights, to raise awareness of green travel and environmental responsibility.
According to Vietnam Airlines, “Touching Autumn in Hanoi” is part of a long-term strategy to promote Hanoi as an attractive cultural and tourist destination in the region and the world. The campaign is also a step to implement the cooperation agreement between Vietnam Airlines and Hanoi City for the period 2025-2030, aiming at sustainable socio-economic development and enhancing the capital's tourism brand.
Vietnam Airlines General Director Le Hong Ha emphasized: “With 'Touching Autumn in Hanoi', we wish to bring a journey of profound experiences, where every step is a touch point with the culture, nature and people of Hanoi.”
Source: https://www.sggp.org.vn/vietnam-airlines-va-tp-ha-noi-cong-bo-chien-dich-cham-thu-ha-noi-post814382.html
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