'With every friendly smile sent, the image of Vietnam shines brighter'

Deputy Prime Minister Mai Van Chinh emphasized that when each destination is taken care of, each service is upgraded, each friendly smile is sent, the image of Vietnam will shine brighter and brighter.

This morning, September 27, in Hanoi, under the direction of the Ministry of Culture, Sports and Tourism, the Vietnam National Administration of Tourism in coordination with the Culture Newspaper organized the Vietnam Tourism Awards 2025 ceremony.

Promoting the construction of a smart tourism ecosystem

Speaking at the event, Deputy Prime Minister Mai Van Chinh emphasized that 2025 is a year of special importance, with the GDP growth target reaching 8.3 - 8.5% and creating a foundation for growth in 2026 to reach 10% or more.

Deputy Prime Minister Mai Van Chinh gave a speech at the award ceremony.

PHOTO: MINISTRY OF CULTURE, SPORTS AND TOURISM

"This requires the tourism industry to develop more strongly to contribute more. It requires us to act together to strive to achieve impressive numbers: welcoming at least 25 million international visitors, 150 million domestic visitors, total revenue exceeding 1 quadrillion VND. These numbers are not only goals, but also a call to each of us to make more breakthroughs and innovations," said the Deputy Prime Minister.

According to the Deputy Prime Minister, to realize that goal, in the coming time, the tourism industry needs to continue to accelerate, innovate, promote digital transformation, and build a smart tourism ecosystem so that tourists can experience Vietnam in the best way.

Developing green tourism and community tourism, associated with night-time economic and circular economic models so that each journey is not only a discovery but also a contribution to the country's economic development.

Besides, building and enhancing the system of tourism products imbued with national identity, unique, creative, professional, and of outstanding quality to affirm Vietnam as an attractive, safe, civilized, and friendly destination.

According to the Deputy Prime Minister, this is not only the task of the tourism industry but also of the business community and each citizen. Because when each destination is taken care of, each service is upgraded, each friendly smile is sent, the image of Vietnam will shine brighter and brighter, firmly positioning the national brand on the world tourism map.

Honoring 113 typical businesses and units

Honoring the Top 10 best domestic travel businesses

PHOTO: MINISTRY OF CULTURE, SPORTS AND TOURISM

Previously, in his opening speech, Deputy Minister of Culture, Sports and Tourism Ho An Phong said that the Vietnam Tourism Awards are held every five years to promote the emulation movement in the tourism industry, ensure service quality, diversify products, improve the professionalism of tourism businesses, contribute to gradually building the Vietnamese tourism brand, and promote tourism development into a spearhead economic sector of the country.

The Vietnam Tourism Awards 2025 honored 113 outstanding businesses and units in the tourism sector in 11 award categories with 18 titles, comprehensively reflecting the diverse development of Vietnam's tourism industry, from travel, accommodation, transportation, restaurants, spas to training, communication and product creation.

11 award categories include: best travel agency; best tourist accommodation; best tourist event venue; best tourist transport business; best food and beverage service business serving tourists; best spa and health care service business serving tourists; best community tourism destination; most creative tourism product; best golf course serving tourists; media agency with positive contributions to the tourism industry; best tourism training facility.

Source: https://thanhnien.vn/moi-nu-cuoi-than-thien-duoc-gui-trao-hinh-anh-viet-nam-ngay-cang-toa-sang-185250927131614223.htm