Vietnam Pavilion at EXPO 2025 Osaka, Kansai is organized and operated by the Department of International Cooperation (Ministry of Culture, Sports and Tourism).
With the theme of a Human-Centered Inclusive Society , the Vietnam Exhibition Hall is divided into three main areas: traditional, modern and future.
Vivid experience space
Vietnam Exhibition House offers many exciting activities, creating opportunities for visitors to both visit and directly experience unique culture.
The highlight of the Exhibition House is the way of telling stories through the language of art, from traditional costumes, folk music to modern projection technology, helping international friends feel a Vietnam that is both familiar and new.
Performances, exchanges and experiences of traditional crafts also attract a large audience, turning the exhibition space into a cultural meeting place.
This is not only a place to promote the country's image, but also affirms Vietnam's vision of sustainable development, linking culture with people.
Minister of Culture, Sports and Tourism Nguyen Van Hung emphasized that at EXPO 2025, Vietnam will not only introduce outstanding socio -economic achievements, but also convey the humanistic spirit, unique cultural values and the spiritual beauty of the Vietnamese people.
“The exhibition space harmoniously combines tradition and modernity, bringing a vivid experience, contributing to fully expressing the spirit of a comprehensive, people-centered society that Vietnam wants to spread at this event,” Minister Nguyen Van Hung expressed.
The entire Exhibition Hall space is covered in a "coat" of brilliant cultural colors, bringing characteristic colors and rich national identity.
At the experience space for making clay figurines, artisan Dang Dinh Thuong not only demonstrates his skillful molding techniques but also directly guides international visitors to try their hand at the traditional craft.
Small toothpicks and handfuls of colored powder, seemingly simple, become the shapes of animals and folk characters through the talented hands of artisans, leaving many foreign visitors in awe.
Artisan Dang Dinh Thuong shared: “To he is not only a toy associated with the childhood of many generations of Vietnamese people, but also a handicraft rich in symbolism, containing the quintessence of folk culture. To me, each to he product carries a part of the Vietnamese soul.
Therefore, I hope that this traditional craft will not only be preserved domestically but also spread to international friends, so that they can better understand the sophistication and enduring vitality of Vietnamese culture."
Deputy Director of the Department of International Cooperation (Ministry of Culture, Sports and Tourism), Deputy General Representative of Vietnam at EXPO 2025 Osaka, Kansai (Japan) Tran Nhat Hoang said: "In just about 1 month, EXPO 2025 will officially close, so we hope that the audience will soon come to the Vietnam Exhibition House, continue to have journeys, experiences, and connections here to together create useful things for our own lives.
"When there are conditions to get to know each other, cooperation between Vietnam and its partners will be more favorable," Mr. Tran Nhat Hoang shared.
International guests are excited
With creative display language, combined with modern technology, Vietnam Exhibition House sends proud stories to international friends.
The message being spread is not only the image of a country rich in identity but also a model of sustainable economic development, in harmony with culture, associated with progress and social justice, while at the same time, focusing on environmental protection. All are expressed through the core motto "leaving no one behind."
Many international visitors expressed their delight when visiting the Vietnam Exhibition Hall. Right in the heart of Japan, they can still enjoy and admire the unique cultural features imbued with Vietnamese spirit.
Ms. Nako Nakamura (32 years old, from Nagoya, Japan) shared: “The space here gives me a very special feeling, both delicate and authentic. I not only admire traditional cultural features but also see the image of a modern, dynamic and hospitable Vietnam.
What impressed me most was the way you told the story of your country through art and creativity. This experience made me want to set foot in Vietnam to experience more for myself.”
For Mr. Kim Joon Ho (40 years old, a tourist from Korea), he said that what impressed him most was the open spirit and the ability to connect that the Vietnam Exhibition House brought.
“I clearly feel the intersection between tradition and modernity in every detail on display. What is special is that everything is arranged in a harmonious and cohesive manner, helping viewers feel Vietnam as a continuous story from the past to the present and the future.
I believe that through this approach, Vietnam has sent a strong message of creativity and integration, while inspiring tourists like me to want to learn more about the country and its people,” Mr. Kim Joon Ho shared.
After nearly 4 months of opening, Vietnam Exhibition House welcomed more than 700,000 visitors, and is considered one of the most popular exhibition houses for visitors.
The exhibition hall has also welcomed many high-ranking Japanese and international delegations.
The Vietnam Exhibition House has organized many performances at outdoor stages, at different locations within the EXPO 2025 campus and exchange performances with a number of other national Exhibition Houses (Saudi Arabia, USA, Malaysia, Portugal, Thailand...).
In particular, one of the highlights of the Exhibition House is the daily water puppet and traditional music performances (4 shows/day).
In addition, many young artists are invited to perform, considering this an opportunity to compete and assert themselves on the international stage.
Source: https://baovanhoa.vn/van-hoa/cau-noi-dua-van-hoa-viet-den-voi-ban-be-quoc-te-167298.html
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