Closing the deal using AI to 'magically' transform the female lead's face, conveying a message of human kindness

Female lead Hoang Linh (right) - character modeled using AI technology in the edited version of the movie Chot Don released in theaters.

The movie Chot Don by the director duo Bao Nhan and Nam Cito has the participation of actors: Quyen Linh, Hong Dao, Hong Van, Do Nhat Ha, Moc Tra, Le Loc, Khuong Le, Mai Bao Vinh... with the appearance of the female lead named Hoang Linh being intervened by artificial intelligence (AI) technology application to edit and complete involuntarily.

2 storylines in 1 movie

Closing a deal reflects a current phenomenon in the era of social networks and the booming online retail industry: instead of selling in traditional markets, brands and products have focused on livestream programs to promote their products with the attraction of "livestream warriors" - KOLs, representative faces... with a large number of followers online.

Hoang Linh (a character created by AI technology) is the daughter-in-law of a wealthy family. Her mother-in-law (played by Hong Van) urges her to have children, but Hoang Linh is a talented, strong woman who puts her career success first. Hoang Linh's main rival is Ky - a sharp-witted girl who uses tricks to try to defeat Hoang Linh in billion-dollar livestream sales sessions.

An (Quyen Linh) is a 60-year-old motorbike taxi driver with a friendly face, so Hoang Linh brought him to work at the company to help her with her livestream sales sessions. He has many difficulties in his personal life such as suffering from dementia, his son working abroad, and raising a motherless baby girl. He receives some comfort from his neighbor named Binh (Hong Dao), who takes care of Mai every time Mr. An goes to work.

Ms. Dinh Thanh Huong, Project Director of the film Chot Don, said: The film was once facing the risk of cancellation due to an unexpected force majeure situation. “However, the collective of hundreds of people spent too much time, effort and tears, so we wanted to complete it with the chosen solution of pioneering the use of AI technology on the main character” - Ms. Thanh Huong shared.

Humanity needs to "close the deal"

Hoang Linh is tired, facing the consequences of her mistakes. At work, she is successful and then gets bullied. When she returns home, her relationship with her husband has long cooled down. She seeks advice and comfort from her gentle and simple uncle An. From then on, this character representing modern women realizes what is the true value of life instead of the fragile fame on the internet and the virtual world .

The order closes to promote the character line played by Quyen Linh, Hong Dao and baby Moc Tra.

Mr. An represents the colorful life and kindness in life. He "closes the deal" with everyone around him with human love: helping Hoang Linh carefree, raising and finding Mai's biological mother, gently accepting the feelings of the cheerful neighbor. If Hoang Linh's journey carries the value of redemption from failure, Mr. An and Mrs. Binh are the light of kindness. As actor Quyen Linh said: "The material in the film heals all wounded hearts."

Vietnamese audiences experiencing the AI character’s face on the cinema screen will certainly have many mixed opinions. In fact, AI rendering technology cannot make Hoang Linh’s face 100% lifelike, the expression is still “stiff” and not smooth.

However, this is not only an experience for Chot Do, but also a reference for the entire domestic production industry to have new directions for thoroughly applying technology to films. The pioneer will not be perfect, but all bold things need a starting point - in the context that AI will constantly develop to effectively assist human work.

The producer of Chot Don pioneered the use of artificial intelligence (AI) in post-production of the main character with the hope that the audience will receive the film with an open and tolerant spirit.

Khanh Kien

Source: https://baodongnai.com.vn/dong-nai-cuoi-tuan/202508/chot-don-dung-ai-hoa-phep-mat-nu-chinh-truyen-thong-diep-ve-tinh-nguoi-tu-te-e6f2657/