Shaping the Future of Travel: How Gen Z is Using AI to Plan, Explore, and Experience

A new report on artificial intelligence (AI) from Booking.com, one of the world’s leading online travel platforms, has shed light on how this technology is reshaping the travel industry through the behavior of Gen Z. This generation, who grew up with technology as an essential part of their daily lives, not only uses AI to plan but also applies it in every stage of their journey, showing a high level of technology integration and shaping the development of the industry.

Vietnamese tourists experience culture in Lien village ( Lao Cai ). Photo: nhandan.vn

Research shows that 85% of Gen Z describe themselves as “familiar” with AI technology, while 20% say they have a good understanding of how AI works, and the remaining 65% understand the basic concepts. This deep familiarity and trust makes them see AI not just as a tool but also as an indispensable companion on their journeys.

AI has become an integral part of Gen Z's daily lives. Booking.com's survey found that Gen Z interacts with AI tools multiple times a day, for both work and play.

Specifically: 75% use AI-integrated search engines every day; 66% use generative AI tools like ChatGPT or Google Bard every day; 59% rely on AI-powered recommendation tools on streaming platforms like Netflix or Spotify; 70% interact with smart devices (security cameras, thermostats, facial recognition) every day.

Additionally, 48% use AI to monitor their health, 43% get smart shopping recommendations, and 37% use AI to recommend restaurants. With AI becoming part of everyday choices, it’s no surprise that 44% of Gen Z use AI to find travel inspiration and help book trips.

For Gen Z, AI is part of the entire travel journey. This proficiency is evident in how they use AI at every stage of their trip:

Before the trip: Nearly all Gen Z (99%) use AI to prepare, from getting personalized recommendations (42%) to researching new destinations and the best times to go (40%). During the trip: 99% are also comfortable using AI at the location to translate languages, signs, menus, or local conversations (53%), and get interesting information about attractions (47%). After the trip: 96% continue to use AI after returning, mainly to get personalized recommendations for future trips (49%) or write reviews (46%).

Similarly, 99% of Gen Z professionals want AI to help them plan new trips, from researching destinations (42%), suggesting local experiences (40%) to recommending the right restaurant (38%).

These results show that Gen Z is both open to technological advancement and smart about its implementation. For the travel industry, this brings a clear message: AI development needs to be practical and accessible, while ensuring convenience, ease and inclusiveness – the factors that Gen Z values ​​most.

Source: https://baolamdong.vn/dinh-hinh-tuong-lai-cua-nganh-du-lich-gen-z-dang-su-dung-ai-de-lap-ke-pach-kham-pha-va-trai-nghiem-nhu-the-nao-390955.html